LinkedIn is the most influential platform for reaching business and stakeholder audiences, yet many organisations fail to use it strategically.
This workshop explores how to align LinkedIn activity with corporate strategy - positioning company pages and leadership profiles as a connected influence system within the broader PR and communications function.
Participants will learn how to translate business objectives into a strategic platform plan, activate senior leaders as credible, insight-led voices, and understand how platform dynamics influence reach, authority, and visibility.
Format:
Live online workshop will be delivered by trainer, Cathy Cullen on:
- Wednesday, 03 June: 10:30-13:00
Afterwards, participants will have access to a dedicated workshop resource webpage including video recordings, notes and relevant materials.
Topics covered will include:
- LinkedIn’s role in the modern communications and media landscape
- Aligning corporate objectives with LinkedIn messaging and activity
- Coordinating company pages and leadership profiles as a connected system
- Building leadership voice and thought-led content to support reputation
- Content approaches that build reach and reputation
- Common mistakes that limit impact and trust
- Governance considerations and maintaining alignment
- Understanding paid advertising on LinkedIn
- Measuring impact
Learning Outcomes:
By the end of this session, participants will be able to:
- Understand LinkedIn’s role as a strategic PR and communications channel
- Align LinkedIn activity with corporate strategy and stakeholder priorities
- Develop clear, consistent messaging across company and leadership profiles
- Position senior leaders as credible, thought-led communicators
- Understand how platform dynamics influence visibility and engagement
- Identify common pitfalls that undermine influence and trust
Trainer
