Digital Marketing Executive (Maternity Cover)
Institute of Directors (IoD) Ireland
The Institute of Directors (IoD) Ireland is the leading membership body for directors and business leaders. Our purpose is to instil stakeholder trust and confidence in organisations by educating, informing, and supporting directors and business leaders to lead successfully. Our vision is for Ireland to be an exemplar of corporate governance.
We are seeking an ambitious and capable Digital Marketing Executive to join our Marketing & Communications team for a 12-month maternity cover contract.
About Us
The Institute of Directors (IoD) Ireland is the leading membership body for directors and business leaders. Our purpose is to instil stakeholder trust and confidence in organisations by educating, informing, and supporting directors and business leaders to lead successfully. Our vision is for Ireland to be an exemplar of corporate governance.
We provide guidance, training, and support for members across the private, public, and not-for-profit sectors, strengthening governance and organisational performance across Ireland.
The Role
We are seeking an ambitious and capable Digital Marketing Executive to join our Marketing & Communications team for a 12-month maternity cover contract, commencing in May 2026.
This role is suited to a communications and marketing professional with a qualification in Digital Marketing or a related field who is ready to take ownership of day-to-day digital channels and campaigns while developing their experience across strategy, analytics, and brand.
Reporting to the Head of Marketing & Communications and working alongside an experienced Digital Communications colleague, you will play an active role in delivering the IoD’s marketing and communications plan.
This is a hands-on role with real responsibility and excellent exposure across the full marketing mix.
Key Responsibilities
- Deliver the IoD marketing and communications plan across all channels, including digital channels ( website, email, social media etc)
- As part of the marcomms team, support the IoD Brand, and be a brand ambassador ensuring its proper implementation across all channels, digital, and print.
- Support the overall Marketing and Communications KPIs, ensuring campaigns are delivering a strong ROI.
- Manage, create and update website content via the CMS, ensuring it is engaging, accessible and SEO/GEO optimised. Test and maintain related digital systems for relevant pages (e.g. workshops/events), ensuring integration with CRM (HubSpot) and payment platforms where applicable.
- Develop, and create marketing collateral in-house, but also develop and manage utilising external suppliers. This is inclusive of social cards, graphics, carousels, videos, and other materials.
- Draft and publish engaging content across social media platforms.
- Plan and execute email marketing campaigns and newsletters.
- Support and run digital advertising campaigns (such as Google Ads, LinkedIn Ads).
- Track performance using Google Analytics and other digital platforms to track targets, providing insights and recommendations.
- Support the ongoing UX development of the IoD website and supporting the branding of the LMS.
- Liaise with internal teams and external partners to deliver marketing collateral and campaigns.
- Monitor competitor and industry digital activity and identify opportunities for improvement.
Skills & Experience
Essential
- Degree in Digital Marketing, Marketing, Communications or similar.
- Desirable 3+ years’ experience working within a corporate environment in a Digital Marketing/Marketing/Communications capacity. Candidates with slightly less experience may also be considered where they can demonstrate strong relevant skills.
- Proven experience across a range of digital marketing channels, including (but not limited to) paid media and display advertising, Google Ads (Search and Demand Gen), email marketing, and social media (both paid and organic).
- Experience of managing a website CMS, inclusive of uploading and laying out content, overseeing a CMS, and being inclusive of accessibility, GEO and SEO.
- Excellent writing and editing skills.
- Strong IT skills and confidence using digital tools and platforms, inclusive of AI tools.
- Good project management skills with ability to manage stakeholders across teams delivering on multiple objectives within given deadlines.
- Experience with web analytics tools like Google Analytics.
Desirable
- Experience using HubSpot CMS or HubSpot marketing tools.
- Awareness of the Digital Accessibility Act, and its impact on content development to ensure its accessible friendly.
- Designing collateral and video materials using online platforms such as Canva or similar design tools.
- Basic video or multimedia content creation.
What We Offer
- 12-month maternity cover contract
- Competitive salary and benefits package
- 10% employer pension contribution (post-probation)
- Life Assurance and Income Protection
- Hybrid working model
- Employee Assistance Programme
- Generous holiday allowance with buy/sell options
- Hands-on responsibility and ownership of real campaigns
Opportunity to build strong digital marketing experience in a purpose-driven organisation
How to Apply
To apply, visit our external recruitment website: https://instituteofdirectorsire.bamboohr.com/careers/36