AI for PR: From Strategy to Implementation

Andrew Bruce Smith

Andrew Bruce Smith FCIPR, MPRCA, is a member of the PRII AI in PR Working Group, set up in 2023.

Andrew is a renowned expert in artificial intelligence and its applications in PR and communications, social media, SEO, and analytics. With a foundational education in Philosophy and Mathematical Logic from the University of Edinburgh (1981-1985), he developed a keen interest in AI early in his career. Andrew further honed his skills in AI programming languages in the late 1980s, a time when AI was still nascent.

Pioneering the adoption of AI content tools such as Wordsmith in the early 2010s, Andrew has consistently stayed at the forefront of technological innovation. This, coupled with his leadership as the Chair of the CIPR’s AI in PR panel, makes him a much sought-after speaker and commentator on the impact of AI.

In 2018, the UK Chartered Institute of Public Relations (CIPR) hailed him as “one of PR's greatest thinkers”. He was instrumental in the CIPR’s 2021 Professional Practice Review into Research, Measurement and Evaluation in Public Relations and Communications, where his expertise in AI played a significant role.

He has shared his expertise with over 3,000 organisations over the last 15 years, including NATO, the Department of Environment (DEFRA), NHS, Specsavers, Sky, Jaguar Land Rover, Disney, and many others.