You will gain a complete understanding of all aspects of the industry, both academic and professional. You will:
How is the course delivered?
The PRII Diploma will be delivered using a blended approach in 2021/22. This will incorporate a number of delivery methods: live in-person introductory and revision lectures; video lectures; live online tutorials and self-directed learning.
This will allow students undertake the course in line with necessary COVID-19 protections and protocols.
This allows participants to undertake the course remotely also.
Learning materials available to students include:
Click on the video above for a quick taster of Diploma 2021/22.
Monday 20 September 2021 - the course will start with an in-person welcome session and introductory lecture.
Following that the first tranche of video lectures and related learning materials will be made available to students on Wednesday 22 September. We suggest that students dedicate time on Wednesday evening (6:30 – 9:30pm) for those lectures, as they would if attending in person. However, they will have flexibility to follow the lectures in their own time, in advance of the online tutorial sessions. The first live online tutorial will take place on Monday evening 27 September.
The course will then take place in the same way with online tutorials on Monday (6:30 – 8:30pm) and lectures and related learning materials made available to students on Wednesdays. Each of the six modules of the course will begin with an in-person introductory lecture and end with a similar revision lecture replacing the respective online session. The course runs until May 2022 and is assessed by way of examination, projects and campaign assignment.
Absolutely! Delivered and accredited by the PRII, Ireland’s professional body for PR & Communications practitioners, the diploma is universally recognised in the industry.
Industry experts, PR professionals and academics, and guest lecturers all present and contribute to the course, ensuring that everything you learn is up to date and relevant to this dynamic and ever-changing profession.
The Professional Environment & Strategic Value of Public Relations
The contribution of PR to organisation success | Developing positive stakeholder relationships | Consumer PR |Corporate communication | Sponsorship | Corporate social responsibility | Crisis & issues communication | Internal communications | Community engagement | PR consultancy and in-house department structures | Client-consultancy relationships | Employer-PR manager relationship | New business pitches |
Communication Theory & Practice
Core communication theories and models | Communication concepts & strategies | Purposeful communication| Evaluation and measurement | Writing skills | Customised and purposeful PR materials.
Media Theory & Practice
Contemporary media | Media objectives, constraints and pressures | Media structures, needs, audiences and preferences | Building positive media relationships | News story structure | Customised releases and statements | Social media content |
Working with a wide range of complementary professions | Integrated communications campaigns
Law, Regulations, Ethics & Political Environment
Legal constraints | Regulation and protections under Irish Law | National and international ethical guidelines | PR relationships with Irish political establishment and wider society
PR Campaigns & Presentation Skills
Application of course learning | Real world practical tasks | Professional presentation skills
(€720 deposit required to secure a place)
Note: All fees must be paid in full before examinations can be taken.
If two or more students from the same employer undertake the diploma course, a discount will be applied, provided that the fees for all are paid by the employer against the same invoice. Please contact us for more information.
You must be aged over 18 and have passed a minimum of five subjects in the Leaving Certificate or hold a qualification at Level 7 of the National Framework of Qualifications. These requirements can be waived if you have a minimum of two years professional experience in a public relations or communications role.
Enrolment is ongoing and closes 14 days before course commencement. Course places are limited and are awarded competitively.
You should provide the following, by email, to Annmarie Jordan at Loading...,:
Your application will be assessed by the PRII and, if appropriate, a follow-up interview scheduled. If the course is over-subscribed, priority will be given to those already working in Public Relations or a related role, followed by those seeking the qualification to seek employment in the profession. There is no charge for making an application.
Thank you for your interest in the PRII Media Sourcebook which is available to full PRII members (MPRII & FPRII) and Life Fellows of the Institute. Affiliate, Associate and Student members of the PRII may purchase discounted access to this online edition.
Thank you for your interest, this resource is available to PRII Members only. To learn about the full range of membership benefits please click the button below.