PRII Diploma in Public Relations

The PRII Diploma in Public Relations is the foremost Public Relations qualification in Ireland, held by one in three senior communications professionals in Ireland (PRIICensus22).


Who is it for?

  • Early-career practitioners who want to consolidate their on-the-job learning.
  • Those working in other fields who want to move into Public Relations/Communications roles.
  • Post-Graduates who want a career in Public Relations.
  • PR and Communications practitioners who want a formal/industry-specific qualification.

What will I learn?

You will gain a complete understanding of all aspects of the industry, both academic and professional.

You will:

  • develop in-depth knowledge of the role and practice of external and internal communication in any organisation
  • learn how to devise, develop and implement comprehensive PR strategies
  • understand how the media works and how to develop effective relationships with key players
  • learn how to write and perfect all types of effective PR material
  • appreciate the ethical and legal issues around public relations
  • gain insight into the other professions central to the work of PR practitioners
  • see how business, politics and society interact and understand the role of PR in that process

How is the course delivered?

The PRII Diploma will be delivered using a blended approach in 2024/25. This incorporates a variety of delivery methods: video lectures; live online tutorials, in-person sessions, revision lectures and self-directed learning.

This allows participants to undertake the course remotely from anywhere around the globe.

Learning materials available to students include:

  • Dedicated Diploma Portal resource webpage hosting video lessons, notes, readings and references.
  • Introductory and revision in-person lectures for each module.
  • Video lectures on key module content.
  • Live two-hour online seminars each week (Monday evening 6:30 – 8:30 pm) to discuss and develop upon material covered in video lectures.

When does the course start and take place?

Monday 23 September 2024

The course will start with a live online welcome session and introductory lecture.

Following that the first tranche of video lectures and related learning materials will be made available to students on Wednesday 25 September. We suggest that students dedicate time on Wednesday evening (6:30 – 9:30 pm) for those lectures, as they would if attending in person. However, they will have the flexibility to follow the lectures in their own time, in advance of the online tutorial sessions. The first live online tutorial will take place on Monday evening 30 September.

The course will then take place in the same way with online tutorials on Monday (6:30 – 8:30 pm) and lectures and related learning materials made available to students on Wednesdays. Each of the six modules of the course will begin with an in-person introductory lecture and end with a similar revision lecture replacing the respective online session. The course is assessed by way of project work, campaign assignments and written examination. Online classes run until April 2025 and examinations will take place online in May.

Is it a recognised qualification?

Absolutely!  Delivered and accredited by the PRII, Ireland’s professional body for PR & Communications practitioners, the diploma is universally recognised in the industry.

Who gives the course?

Industry experts, PR professionals, academics, and guest lecturers all present and contribute to the course, ensuring that everything you learn is up-to-date and relevant to this dynamic and ever-changing profession.


Click here to download the full Diploma Prospectus in PDF

How do I qualify and apply for the course?

You must be aged over 18 and have passed a minimum of five subjects in the Leaving Certificate or hold a qualification at Level 7 of the National Framework of Qualifications.  These requirements can be waived if you have a minimum of two years of professional experience in a public relations or communications role. 

Enrolment is ongoing and closes 14 days before course commencement.  Course places are limited and are awarded competitively. 

You should provide the following, by email, to Annmarie Jordan at Loading...:

  • Career resume
  • A one-page letter explaining your motivation for taking the course

Your application will be assessed by the PRII and, if appropriate, a follow-up interview scheduled.  If the course is over-subscribed, priority will be given to those already working in Public Relations or a related role, followed by those seeking the qualification to seek employment in the profession. There is no charge for making an application.

How much does it cost?

2024/25 Fee:   

  • PRII Members:          €2,375
  • Non-Members           €2,640
  • If a Full Member of the PRII provides a letter of recommendation a discounted fee can be offered 

(€875 non-refundable deposit is required to secure a place)

New Easy Payment Plan (Interest-free) 

  • PRII Members:          €875 deposit, plus 4 equal payments of €375
  • Non-Members:          €875 deposit, plus 4 equal payments of €441.25

Note:  All fees must be paid in full before 28 February 2025.

Company Discount

If two or more students from the same employer undertake the diploma course, a discount will be applied, provided that the employer pays the fees for all against the same invoice. Don't hesitate to get in touch with us for more information.


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