How do you ensure your story lands? What are the secrets to a successful pitch to media? This half-day workshop will give you practical insights into successful media pitching and how to develop effective working relationships with journalists.
This half-day course (10am — 12:30pm) will give you the practical insight into developing effective working relationships with journalists and how best to present your announcement, personality, event or story to ensure take up.
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Frank Dillon, is a business journalist, publisher and media trainer. Having undertaken the PRII Diploma himself at the start of his career, Frank worked as a freelance journalist for The Irish Press Group before becoming Editor of Management magazine, the official journal of the IMI, in 1989. He left there in 1995 to establish his own publishing company, Dillon Publications, which publishes the quarterly Decision magazine to this day, amongst other titles.
A regular contributor to The Irish Times where he writes about management issues, reviews business books and interviews business authors, he previously wrote for The Sunday Times and was one of the lead contributors for the Enterprise Network section, profiling the challenges facing SMEs. Frank has lectured on the PRII’s Diploma course since 2004 and has been an examiner since 2009.
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