75% of PRII Members satisfied with membership and member services
Readers will remember that we surveyed members earlier in the summer. We had a very good response rate of 31%, giving us some very useful data on what our members value from their membership and the services that the PRII provides.
Members are quite satisfied with their membership and the services and resources available to them with three quarters being satisfied or very satisfied. Similarly, 74 % are likely to recommend membership of PRII to others.
The members who responded tended to be established professionals (58 % have been working in Public Relations / Communications for more than 10 years) and loyal members of longstanding, with 51% being members for five years or more.
PRII Members are more likely (59%) to say they are working in Communications when describing what they do to a stranger. 36% say they work in Public Relations, 18.5% in Strategic Communications and 5% in Internal Communications.
The top reasons given for being a PRII Member were:
Our free online member events since March 2020 received a 63% relevance rating.
Championing standards of professionalism is what members see as the prime the purpose of PRII. The purpose of PRII should also be, in this order: to provide education and training; to represent and advocate for the profession, and to providing a community for communication professionals.
The survey also gave us great insight into how members engage with PRII. Of the 21 services and activities listed the top five were: reading the PRII Digest (with 58% saying they read it every week); using the PRII Media Sourcebook; reading PRII research; looking for new positions via the PRII website; and attending PRII Briefings and Webinars. Just outside the top five, 33% have undertaken PRII training workshops and of those who have undertaken them, 95% would recommend PRII courses.
The most valued services and activities were listed as:
In summary this survey tells us PRII members are established professionals; we have loyal members of longstanding and the vast majority are Satisfied or Very Satisfied with their membership and services provided. They are members for the professional profile it brings; to learn about emerging issues affecting the profession; to upskill and for career development and to access learning events.
They see the purpose of PRII as a champion of professionalism standards, to provide education and training, to represent and advocate for the profession and provide a community for professional communicators.
The survey also gave us lots of constructive feedback, and a wealth of data that will be used operationally to inform the Institute's services for members into the future.
Thanks to all those members who gave us their opinions via the survey and congratulations to Hugh O'Donoghue MPRII, Communications Supervisor with the Irish Association for Counselling and Psychotherapy whose name was randomly drawn from those who entered the survey prize draw; Hugh receives a One4All voucher.
Frank Condon, Development & Research Manager
Thank you for your interest in the PRII Media Sourcebook which is available to full PRII members (MPRII & FPRII) and Life Fellows of the Institute. Affiliate, Associate and Student members of the PRII may purchase discounted access to this online edition.
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