Growing your own in PR

The ongoing development of talent in the workplace is the best way to overcome issues of employee retention, recruitment and skills shortages Dr Martina Byrne explains in a recent article.

A recent HR survey for business and employer group IBEC shows that the priority for 2018 is attracting and retaining talent, along with addressing skill shortages. Globally and locally the research indicates it is the big challenge facing PR. One way to address the thorny issue is to grow your own talent by investing in continuous professional development (CPD).

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