This is the highest honour that the PRII can bestow on a Full member. Life Fellows have championed by example the highest standards and implementation of the profession. Under the PRII's constitution no more than two Life Fellowships can be awarded each year, and they must be approved by two-thirds of those present at the annual general meeting of the Institute.
To be eligible for Life Fellowship of the Institute, a candidate must meet the following criteria:
They must be a member of the Institute for a period of no less than 15 years
They must be a Fellow of the Institute for a period of 5 years
They must be in good standing with the Institute (dues paid up to date)
Must be, or have been, actively engaged in the public relations/communications profession or in education related to the profession
Must have held a position of leadership within the industry
Must have made a significant contribution to the industry or the Institute
Must be willing to fulfil the duties of Life Fellowship
Nominators are asked to submit a 400-word maximum statement on the contribution of their nominee. In preparing this statement, nominators should be guided by the structure as set out for the Life Fellow application but as the contribution of such nominees is so unique the subcommittee leaves it to each member to structure this nomination as they see fit.
Following receipt of the nominations, the PRII's subcommittee on nominations will review the Life Fellow nominations. The subcommittee consists of five upstanding individuals, chaired by Ita Gibney FPRII (Life), with a detailed knowledge of the public relations community and profession. They will undertake to ensure the standards of this professional distinction are upheld.