Communications Official - Irish National Teachers’ Organisation

One year fixed term role in the INTO communications team. 
Company Irish National Teachers’ Organisation
Location Dublin
Apply by 13 August 2021
Position / Title Official
Department Communications Department
Reporting to Director of Communications
Contract Type Full time – 1 Year FTC
How To Apply A Letter of application (maximum 2 pages) and curriculum vitae, together with the names and contact details of two referees, should be submitted by email only to Loading... by 12.00 p.m. on Friday 13th August 2021.

INTO’s communications team ensures members and employees are kept up to date with union developments, promotes the voice of the membership externally and delivers high-profile campaigns, publications and events.

The temporary official will have a third level qualification and a minimum of five years’ relevant professional and practical experience.

The successful candidate will play a role in coordinating various workstreams within the communications team, taking responsibility for delivering key projects and playing a leading role scaling up our communication capability in the coming year (September 2021 to August 2022).

This is a senior position within the team reporting to the Assistant General Secretary/ Director of Communications.


This key strategic role will involve:

  • Managing, developing and producing a wide range of external communications materials, including reports, press materials and content for digital media.
  • Planning, producing and executing digital marketing campaigns, website copy, SEO/SEM, email, social media and display advertising.
  • Measuring and reporting performance of all digital marketing campaigns, and assessing against INTO goals (Return on Investment and Key Performance Indicators).
  • Brainstorming new and creative growth strategies for INTO’s digital and internal communication channels, evaluating emerging technologies and providing thought leadership and perspective for adoption within the union where appropriate.
  • Supporting the development and upskilling of INTO staff, officers, local media coordinators and local member groups, guiding and supporting use of digital media and internal communication.
  • Servicing print and broadcast media, responding to media queries and supporting INTO spokespersons participating in media interviews. The successful candidate will be required to support our on-call press office rota outside of normal working hours, including evenings and weekends.
  • Provision of expert media advice to staff, including assisting them in: writing materials for the media, identifying media opportunities, generating media coverage and servicing the media.
  • Create and maintain internal communications protocols to support external media and member relations.
  • Undertake or commission research and gather and analyse data and information to support the drafting of press releases, member communication, speeches and other communication materials.
  • Keep up to date with social, political and economic developments through media scanning, government and civil society/ think tank reports, and be able to provide relevant advice to senior management, stakeholders and decision makers within the INTO.
  • Write briefings, reports, speeches and deliver oral briefings and presentations.
  • Support the promotion a positive image of the INTO and the primary teaching profession in the media locally and nationally.
  • Such other duties as may be assigned from time to time by the General Secretary.


  • Excellent work ethic, capacity to act on own initiative within overall line management structure, and a positive “can do” attitude and approach to work.
  • A strong academic background and appropriate professional experience.
  • Effective analytical, reporting and project management skills.
  • Strong social media skills.
  • A thorough understanding of current issues in education and industrial relations.
  • Excellent verbal and written communication skills with experience of producing press releases, copywriting and delivering presentations.
  • Experience of external and internal communications management.
  • A results-driven approach with evidence of being innovative and energetic.
  • Willingness to work flexibly including when required/requested outside of normal working hours.


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