Media Relations Manager - Bank of Ireland

An exciting opportunity to join Bank of Ireland’s Group Corporate Affairs team as Media Relations Manager. The Media Relations team manages all aspects of the Group's interaction with media, working to enhance and protect the Group's reputation.

Company Bank of Ireland
Location Dublin
Apply by 8 July 2020
Position / Title Media Relations Manager
Department Group Corporate Affairs
Contract Type Permanent
How To Apply

Please apply via the following link -


The Media Relations Manager is responsible for the management of Bank of Ireland's proactive and reactive media engagement across a wide range of media outlets, specialist sectors and platforms. The role holder will be a key player in the delivery of dynamic, proactive and creative media engagement opportunities for the Group. They will play an important senior role in supporting the communications objectives of the Bank in navigating the current and future challenging landscape.

Key Accountabilities

Bank of Ireland Group is seeking a Media Relations Manager to:

  • Contribute strongly to the development and delivery of dynamic, proactive, creative and focussed public relations strategies which communicate the Group's ambition, purpose, and strategic priorities
  • Demonstrate strong incident and crisis communications experience, with a recognised ability to work collaboratively, swiftly and calmly under pressure in situations where the provision of timely updates to external stakeholder including media is essential
  • Play a leading role in the day to day management of all proactive and reactive media engagement - including on all corporate announcements such as market announcements, strategic updates, business and product developments, and other corporate developments - delivering positive media engagement and Group positioning
  • Devise appropriate media engagement strategies for all significant announcements within the Bank of Ireland corporate calendar
  • Skilfully balance the needs and expectations of various stakeholder audiences in all external communications
  • Devise appropriate messages for social media engagement (both for proactive announcements and issues/crisis management)
  • Maintain close working relationships with internal stakeholders - including with public affairs, marketing, internal communications, and UK colleagues - to ensure the alignment of messaging across the Group
  • Demonstrate good commercial acumen and keen awareness of the challenging external environment in which the Group operates including the challenges of the future, with the ability to make a strong contribution to the development and execution of appropriate public relations activity that aligns with the commercial objectives of the Group
  • Be attuned to the particularly challenging environment for the banking sector, including the impact of Covid-19
  • Provide media training to colleagues preparing for external engagement, in partnership with external third parties
  • Provide ongoing support and guidance to colleagues at all levels within the Group on media engagement at local, regional and national level
  • Demonstrate good judgement and excellent relationship management skills in the management of the Group's reputation and the mitigation of reputational risk, including providing comprehensive reports on same for internal use including at senior management level
  • Manage third party suppliers to the Group, including the provision of responsive monitoring of media coverage and social media commentary, and the management of time and focus of external suppliers
  • Represent Group Corporate Affairs, as required, on internal governance and compliance committees
  • Support in the smooth running of the team in all policy and governance matters



  • Media relations and public relations professional with experience in managing complex and diverse stakeholder relationships
  • At least eight years media management and public relations experience
  • Strong incident and crisis communications experience
  • Excellent communication skills, internal stakeholder relationship management, and influencing skills with an ability to interact with colleagues across all levels within the Group
  • Strong planning and coordination skills with an ability to deliver at pace and to the highest standard

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