Manager – Communications, Marketing & Digital Engagement - National Gallery of Ireland

The National Gallery of Ireland is recruiting an experienced professional to lead its marketing, communications & digital engagement strategy. Supported by an experienced and skilled team, this is an opportunity to make your mark on one of Ireland’s leading cultural institutions.

Company National Gallery of Ireland
Location Merrion Square, Dublin 2
Apply by 30 May 2018
Position / Title Manager – Communications, Marketing & Digital Engagement
Department Public Engagement
Reporting to Head of Public Engagement
Direct Reports 3
Contract Type Permanent, full time
How To Apply

Candidates can apply by clicking on the following link here.

The Gallery wishes to recruit a Manager - Communications, Marketing & Digital Engagement for the Public Engagement Department on a permanent basis. The Public Engagement Department comprises three departments; Visitor Experience, Education, and Communications, Marketing, & Digital Engagement. The purpose of this role is to manage a group of specialists and to provide effective leadership on Communications, Marketing & Digital Engagement strategy

KEY RESPONSIBILITIES:

  • Develop the Gallery’s marketing & communications strategy to effectively position the Gallery, attract, and retain visitors onsite and online
  • Implement the Gallery’s marketing & communications plan to achieve visitor number, audience engagement, & brand reach goals
  • Play a hands on role on the communications side in particular, running a number of campaigns each year start to finish
  • Manage the Gallery’s relationships with external PR, creative & digital agencies
  • Ensure efficient & effective use of marketing & communications budgets through close monitoring
  • Actively monitor and report on Key Performance Indicators (KPI) to measure effectiveness of marketing & communications
  • Establish partnerships and manage relationships with strategic media groups, tourist boards, festivals & other key cultural organisations
  • Run regular press and publicity events
  • Assist in implementing Gallery-wide CRM platform
  • Develop and support a Digital Engagement strategy with a goal of providing meaningful digital experiences for Gallery visitors onsite and online
  • Support two Digital Engagement Assistants in ensuring they have the necessary leadership, materials, training, & support to carry out their roles as part of the Public Engagement Department
  • Actively monitor and report on KPI’s to measure effectiveness of digital engagement activity
  • Align the exhibitions schedule to explore long-term digital engagement opportunities for key exhibitions
  • Oversee and support a team of communications and digital engagement professionals by providing clear goals, opportunities for professional development, and the necessary support for the team to operate effectively
  • Foster cross-departmental co-operation within Public Engagement and across the Gallery
  • Contribute positively to the overall environment and internal communications of the Gallery
  • Adopt further duties as required

KEY COMPETENCIES REQUIRED:

Experience:

  • A strong background in managing all aspects of marketing & communications with proven track record of growing and developing audiences
  • Excellent knowledge of best practice and emerging trends in arts & culture communications and marketing
  • A proven ability to effectively influence internal and external stakeholders and drive inter-departmental collaboration
  • Experience in effectively managing multiple work-streams across projects with 12-18 month life spans

Skills:

  • A proven ability to structure workload effectively
  • Excellent people development skills and the ability to create clear and realistic goals
  • An ability to coach and support the team to maximise their talents and abilities
  • Analytical approach with the ability to combine data, knowledge & experience when making decisions

Qualifications:

A relevant third level qualification


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