Communications Officer - RCSI

RCSI Communications

This role is an opportunity to join the award-winning RCSI Communications team, recognised as in-house communications team of the year, for two consecutive years, at the PRII/PRCA Awards for Excellence in PR 2020 and 2021.

RCSI’s Communications team manages the university’s internal and external relations. Our overarching objective is to enhance and protect RCSI’s national and international reputation as leaders in healthcare education and research and to showcase the university’s societal impact.

The team is proud to be part of a community of professionals who are ambitious for the institution we work for, where innovation is part of the culture, and where our expertise is valued and respected.

Company RCSI University of Medicine and Health Sciences
Location Hybrid - Dublin City Centre/ remote working
Apply by 22 August 2022
Position / Title Communications Officer
Department Communications
Reporting to Head of Communications or nominee
Direct Reports N/A
Contract Type Permanent Full-time
How To Apply https://www.rcsi.com/careers

We are looking for a creative and ambitious team-player to play a central role in the next phase of RCSI’s strategy to build its national and international reputation. This is a rewarding, exciting and challenging position in a team that is driven to continuously build and improve so we have the capability to support the university in achieving its strategic goals.

The Communications Officer will play a pivotal role in driving RCSI’s corporate communications strategy. They will be responsible for devising and delivering digital strategies which align with the university’s communications strategy. They will keep abreast of developments in digital communications and ensure that our strategies integrate emerging trends in digital engagement.

They will lead on the development of critical stakeholder engagement newsletters, taking responsibility for content creation and newsletter build through RCSI’s relationship management system.

They will be the voice of RCSI on social media and will monitor all platforms (Twitter, Facebook, LinkedIn, Instagram and YouTube) to protect RCSI’s reputation and identify emerging issues.

They will also develop communications plans for specific initiatives, integrating traditional media relations activity with digital engagement to build RCSI’s profile.

Note that student recruitment is not part of this role. Activity aimed at attracting students to RCSI is led by RCSI’s Marketing Team who manage RCSI’s TikTok as part of their strategy.

KEY RESPONSIBILITIES:

Strategic communications:

  • Contributing to the development of communications strategies, with a focus on key national stakeholders and international partners and peers
  • Implementing external strategic communications campaigns to promote RCSI’s education, training, research and outreach activities
  • Ensuring RCSI’s social media activity is fully integrated as part of the communications strategy

Digital engagement:

  • Leading on the development and delivery of RCSI’s social media strategy, to enhance and protect RCSI’s national and international reputation
  • Curating compelling organic social media content
  • Developing and managing dynamic paid social campaigns and strategies and campaigns
  • Measuring the effectiveness of specific communications and campaigns to inform future direction
  • Further enhancing RCSI’s use of video in social media
  • Continuously exploring new channels to engage with audiences as technologies emerge that could add value to the College’s reputation
  • Providing social media training to RCSI research community 
  • Managing effectively the cost of campaigns

Media relations:

  • Writing compelling press releases and securing media coverage for publications, events and initiatives
  • Developing and maintaining strong relationships with relevant media nationally and internationally and pitching news items / features to media, highlighting university activities
  • Dealing with media queries in an accurate and timely manner
  • Identifying media opportunities for RCSI academics to provide expert media commentary and interviews part of the RCSI MyHealth Expert Directory
  • Organising photoshoots and creating media photo call opportunities

Stakeholder communications:

  • Developing and issuing key stakeholders newsletters
  • Writing content and curating visuals for RCSI websites
  • Creating and coordinating key documents and briefing materials including messaging documents, media fact sheets, presentations, report writing, speeches etc.
  • Supporting new and emerging communications activities that will drive the strategic objectives of the university

Operational support:

  • Developing and managing relationships with suppliers and liaising with them to ensure projects are carried out within budget and efficiently
  • Day-to-day administrative and office support including media monitoring

Collaboration:

  • Working collaboratively with members of the communications team and key stakeholders to develop communications plans and materials
  • Communicating with internal and external stakeholders and others in a professional, positive and appropriate manner

KEY COMPETENCIES REQUIRED:

Knowledge and Experience:

  • Third level qualification in communications /public relations/ digital communications or relevant discipline
  • Third level qualification or training in digital marketing
  • Relevant experience in a similar role
  • Experience of driving social media strategies aimed at building reputation
  • Experience of building organic and promoted social media campaigns
  • An understanding of how to measure success of campaigns and leverage lessons learned to inform future campaigns
  • Success in driving external communication campaigns with print, broadcast and online media.
  • Good knowledge of the Irish media landscape and success in achieving national media coverage
  • Knowledge of producing and issuing newsletters using email marketing platforms/ CRMs
  • Experience writing and editing news and feature content for the web
  • Experiencing writing and editing internal and external newsletters
  • Candidates should possess excellent communication, organisation and administrative skills
  • Working knowledge of Photoshop and video editing would be an advantage
  • Strong commitment to learning and own continuous personal development
  • Flexibility to work irregular hours as needed
  • Strong attention to detail with a strong results focus
  • A collaborator and team player
     

Get the latest PR news

Restricted Access

Thank you for your interest in the PRII Media Sourcebook which is available to full PRII members (MPRII & FPRII) and Life Fellows of the Institute. Affiliate, Associate and Student members of the PRII may purchase discounted access to this online edition.

Read More

Restricted Access

Thank you for your interest, this resource is available to PRII Members only. To learn about the full range of membership benefits please click the button below.

Learn More