Communications Manager - Age & Opportunity

Age & Opportunity is the national organisation that provides a range of opportunities for older people who want to get more involved in arts and culture, sport and physical activity, civic engagement and personal development.

Our aim is to inspire people aged 50+ to live a dynamic life in which they are more active, more visible, more creative and more connected.

We are looking for an energetic and experienced Communications Manager. You will be responsible for both the management of Age & Opportunity’s day-to-day communications and marketing activities, and for end-to-end project management of one-off initiatives and campaigns that support our communications objectives. The role will report to the CEO.

The primary task is to promote awareness and build understanding of Age & Opportunity among our key target audiences. These include funders, programme delivery partners, the local community, policymakers, the press and others operating in the ageing sector.

To be considered for this role you will need to demonstrate a track record (minimum 3 years) of working in a management role in communications and marketing. This will include experience of planning and generating high quality content of all kinds; designing and implementing campaigns; positioning and brand management; and social media. You will also have experience of managing marketing agencies and suppliers.

In addition, you will have excellent writing skills, great organisational and project management capabilities, and a natural flair for building relationships with Age & Opportunity’s internal team and with our external audiences and stakeholders.

A full job description and person specification is available here and on our website 

Company Age & Opportunity
Location St. Patrick’s Hall, Marino Institute of Education, Griffith Avenue, Dublin 9
Apply by 25 November 2019
Position / Title Communications Manager
Reporting to CEO
Direct Reports 1 Communications Assistant (part-time)
Contract Type Two year specified purpose contract initially
How To Apply

Please send your CV and cover letter, outlining how you match role criteria to:

Margaret Roe
HR Manager 
Age & Opportunity
St. Patrick’s Building
Marino Institute of Education
Griffith Avenue
Dublin 9

Or email Turn on Javascript!

Deadline for receipt of applications is 12 noon on Monday the 25th of November.  Interviews will be held on Friday the 6th of December.

Age & Opportunity is an equal opportunities employer.

JOB ROLE: Communications Manager


  • Develop, implement and manage the organisation’s communications and digital strategies.
  • Work with colleagues to maximise PR, communications and marketing opportunities, preparing annual plans for both marketing and communications, and providing appropriate training.
  • Manage the communications budget and any external agencies in delivering communications, web and creative materials for a variety of campaigns, including negotiating terms and contracts when required.
  • Track the effectiveness of communication through engagement on all levels and provide detailed campaign analysis and reports to the CEO, senior management team and key stakeholders.
  • Proactively seek opportunities to communicate to diverse audiences about the organisation’s vision, brand, strategy, policy concerns and services, and actively promote awareness of Age & Opportunity and the programmes offered among a variety of stakeholders/audiences.
  • Plan and implement press campaigns: setting goals, defining messages, building relationships with journalists, and managing placement of stories/coverage directly or via a public relations freelancer.
  • Manage relationships with Age & Opportunity spokespeople, including development of a suite of case studies illustrating the story and impact of our work.
  • Organise and coordinate events and campaigns.
  • Oversee design, production and distribution of all communications materials, publications and audience communications produced or maintained by Age & Opportunity (e.g. annual report, video and social media content, email marketing, press releases and other materials as required) and ensure that marketing, promotional, publicity, communications and digital activities are consistent with Age & Opportunity's values and brand.
  • Act as a direct point of contact for media queries and represent Age & Opportunity as a spokesperson in the media.
  • Proactively place stories about Age & Opportunity in the media.
  • Act as a brand champion, ensuring consistent use of the corporate brand.
  • Act as the owner/coordinator of the organisation’s website content: soliciting content from internal teams, ensuring it is on message and of high quality, updating messages on home page and other relevant pages and managing updates to content pages.
  • Develop and design marketing materials for promotion of specific programmes or initiatives. Work alongside key internal teams to develop messages for specific audiences and identifying channels (digital and print) through which to project them.
  • Supervise communications staff, volunteers and interns as required.
  • Participate in the development of strategic planning and annual business planning and review of Communications activity in line with Age & Opportunity’s Strategic Plan.

Other Responsibilities:

  • Ensure adherence to legislation, regulations and defined quality standards on all projects undertaken.
  • Follow the policies and procedures outlined in Age & Opportunity’s Employee Handbook, Policies and Procedures Manual, Internal Financial Controls and Procedures and Safety Statement.
  • Commit to the purpose of Age & Opportunity, and work within the values of the organisation.
  • Participate in regular supervision with your line manager.
  • Actively participate in senior management team meetings and contribute to the development of policy and practice with your area of work and within Age & Opportunity.
  • Show reasonable flexibility in relation to hours of attendance to meet the needs of the work. Work during unsocial hours may be required.
  • Have a flexible approach to the work in response to organisational change, development and review of best practice.
  • Participate in and engage with a performance management programme.
  • Identify training needs with your line manager and participate in training opportunities appropriate to the role.
  • Contribute as an active member of the senior management team, to the development and support of other initiatives within the organisation.
  • Promote and represent Age & Opportunity on committees and at events as requested.
  • Operate within agreed budgets seeking authorisation for expenditure and be accountable for such expenditure authorised, and ensure the appropriate coding of expenses.
  • Provide written reports as per deadlines requested.
  • Undertake any other tasks as will from time to time be requested.


This person specification sets out the various criteria which are essential for the post and by which we will assess your application.


Applicants must possess a third-level qualification in marketing, communications, media, journalism, public relations or a related discipline.


  • A minimum of three years’ experience at a management level in a communications or marketing role. 
  • Significant experience with one or more of the following elements: media relations, corporate communications, public relations, public information materials or campaigns, or digital content.
  • Experience of liaising with marketing, advertising, digital media, news media industries or other relevant external service providers.
  • Experience in the production of professional reports and documents and the development of web content for publication.


  • Demonstrated leadership, management and negotiation skills.
  • Capable of strategic, analytical and creative thinking and an ability to analyse information quickly and communicate in a concise and articulate manner.
  • Excellent written and oral communication skills and an interest in developing and promoting good content.
  • An understanding of the media and what makes a good news story.
  • Strong project management and organisation skills.
  • A team player with good interpersonal skills and the ability to engage with a range of people.
  • Delivery orientated and energetic and with a track record of delivery.
  • A self-starter, with high productivity, and able to work under pressure when required.
  • Ability to prepare and manage budgets and to interpret financial management information.
  • High level computer literacy and competency in Word, Excel and PowerPoint.
  • Working knowledge of Customer Relationship Management (CRM) systems, e.g. Salesforce

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