Communications & Marketing Executive, HEO (Maternity Cover) - National Library of Ireland

This is an exciting opportunity to develop and implement the NLI’s communications and marketing strategies, promoting our collections and services, as part of the Communications and Development team. As part of this team, you will manage the NLI’s communications platforms, including the NLI website; design and implement targeted communications, marketing and advertising campaigns for the NLI; research, write and edit content, and support the Graphic Designer to produce and manage graphic design work across the NLI; and support all of this work through developing an understanding of our audiences through data analysis across all digital platforms including web analytics and SEO analysis.

The National Library of Ireland (NLI) is the library of record for Ireland. The Library employs some 110 staff who work to deliver five priorities under our 2022-2026 strategy: To Collect, Protect, Reveal, Engage and Innovate. The NLI shares the story of Ireland with the world through our unique collections. We care for more than twelve million items, including books, manuscripts, newspapers, photographs, prints, maps, drawings, ephemera, music and digital media. The Library’s sites in Dublin, including the National Photographic Archive in Temple Bar, are open, free of charge, to all those who wish to consult and explore the collections - through reading rooms which are visitor attractions in their own right, rich and varied exhibitions, and an active public programme.

This is a temporary contract for the purposes of supporting the team while the permanent post holder is on maternity leave. The closing date is Monday, 12 February, at 3:00PM.

Company National Library of Ireland (NLI)
Location 7/8 Kildare Street, Dublin 2
Apply by 12 February 2024
Position / Title Communications & Marketing Executive (HEO)
Department Communications & Development
Reporting to Head of Communications & Development
Direct Reports Marketing Executive
Contract Type Specified Purpose Contract (Fixed-term)
How To Apply

Please email an up-to-date CV and a covering letter outlining precisely how you meet the criteria and relevant competencies as listed in the job information booklet on our website to Loading...

JOB ROLE: Communications & Marketing Executive (HEO)

KEY RESPONSIBILITIES:

  • Manage the NLI’s communications platforms, including the NLI website;
  • Design & implement targeted communications, marketing and advertising campaigns for the NLI, to deliver enhanced visibility for all our institutional activities, increase uptake of all our services and activities, and advance the key objectives set out in our 2022-2026 Strategy;
  • Manage and work with the Marketing Executive to deliver these campaigns, and to develop the NLI’s strong social media presence and digital engagement;
  • Research, write and edit NLI content, including brochures, newsletters, annual reports, internal communications and other content, in print and online. This will include drafting, editing, copywriting and sign-off of each communications piece;
  • Coordinate media and VIP visits to the NLI, and manage institutional marketing events;
  • Develop a deep understanding of NLI audiences through data analysis across all digital platforms including web analytics and SEO analysis;
  • Coordinate data for ongoing evaluation and reporting, and establish key metrics to measure the impact of marketing and communications initiatives;
  • Support the Graphic Designer to produce and manage graphic design work across the NLI;
  • Any other appropriate duties as may be assigned by the Head of Communications and Development.

KEY COMPETENCIES REQUIRED:

Experience:   

  • At least three years proven management experience (including experience of managing staff) in a relevant role;
  • Demonstrable experience in designing, developing and delivering successful marketing and communications campaigns;
  • Relevant experience working in the cultural/heritage/library sector or similar environment;
  • Experience in event organisation, particularly VIP events with major stakeholders.

Skills:             

  • Exceptional writing and editing skills;
  • Excellent project management and organisational skills and the ability to deliver to tight deadlines;
  • Strong interpersonal and team leadership skills;
  • Expertise in establishing and building stakeholder relationships.             

All relevant experience and skills should be aligned with the key competencies for the Higher Executive Officer grade in the public sector/civil service framework: Team Leadership; Judgement, Analysis & Decision Making; Management & Delivery of Results; Interpersonal & Communication Skills; Specialist Knowledge, Expertise & Self-Development; and Drive & Commitment to Public Service Values.

Qualifications:

  • Third level degree in a relevant area;
     


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