Producing Audio Press Releases

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Irish people’s avid consumption of radio is well known with 81% of Irish adults listening to the radio on an average day that’s 3.18 million people daily.  More than half of them, 55%, according to the latest JNLR radio listenership figures tune into their local or regional station and 44% listen to a national station; 72% of 15 to 34-year olds listen to the radio each day.  On average Irish radio listeners tune in for almost 4 hours per day. 

How can we maximise the chances of our news release landing with these audiences?

The press release is more often associated with print media, newspapers and magazines and an the written word in the form or emails to broadcast news desks.

An audio press release, a short sound segment, usually featuring voices from an organsiation’s spokesperson can be a very effective way to ensure your, or your client’s news gets on the airwaves.  

Issuing broadcast-quality audio press releases with can provide journalists and radio producers with ready-to-use content and significantly increase the chances of getting your message broadcast and heard.

This half day workshop (10am to 12:30pm) led by Patrick Haughey, former Senior Producer of The Last Word on Today FM will equip you with the skills to produce your own audio press releases.

This workshop will cover:

1. How radio newsrooms and talk shows work.
2. What is an ‘audio press release’ and why you should consider sending them to newsrooms and producers.
3. Audio press releases that work – combining what you want to say with what listeners want to hear.
4. How to prepare and conduct the interview / clip.
5. Recording audio – equipment, editing, sending. 

WHO IS THE COURSE FOR?

This half day work is practically focused and is designed for anyone who wants to gain the skills to produce attention grabbing audio press releases for their organisation or clients.

TRAINER

A content strategist, podcaster, radio producer, trainer, and speaker with over 20 years experience working in Radio, Television, and Digital Media Patrick founded AudioBrand to produce podcasts for business, devise content strategy and training programs, and give companies the tools they need to get media exposure through clever pitching, cut-through content, and relationship-building.
 
Patrick is a former Senior Producer of Today FM’s hugely successful ‘Last Word’ programme with Matt Cooper and currently produces ‘Mario’s Sunday Roast’ with Mario Rosenstock on Today FM, All In for Joe.ie, and hosts and produces a number of branded podcast series including Voxpro Studios, dotLAB Radio (with DCU), and Orangeworks Insights.

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