Mobile Video Storytelling for PR

We have been running successful practical workshops in Mobile Video Storytelling for PR several years now. Delivered online with two live e-workshops.
Start Date 10 November 2023
Course Dates 10 November 2023
17 November 2023
Presenter Aileen O’Meara
Award winning TV and radio journalist, and a former RTE Health Correspondent.
Venue e-Workshop, Blended online remote delivery
Fees PRII Members €310
Fees PRII Non-members €425

We have updated this course and it is now being delivered online with two live e-workshops the trainer Aileen O’Meara. These will be restricted to small groups (no more than eight) and will include feedback on practical exercises to be carried out by participants between sessions.

This blended workshop will be as similar to the successful practical workshop as possible to include:

  • Dedicated e-workshop resource webpage including notes and relevant materials.
  • Two live one-hour e-workshops a week apart
  • Two practical video exercises with email & live feedback.
  • Discounts on equipment purchased from

Thanks to our smartphones, video has become not just the most effective medium to communicate, but an essential skill for every small PR professional.

But how can you make quality videos that don’t shake or sound terrible?

How do you structure the story of an event, or an interview?

What equipment to use? How to edit and share online?

This two-part course navigates the world of mobile video making with a highly informative, practical hands-on course that teaches participants to be confident video-makers.


Anyone who works in PR, from the top down, who needs to make videos for their clients.

This course navigates the world of mobile video making with a highly informative, practical hands-on approach  that teaches participants to be confident video-makers.

Topics Covered

The live e-workshops will take place on Friday morning, 10 and 17 November from 10am to 1pm.

Part One: how to record & edit on your phone.

  • Optimising your phone camera for best quality recording: light, sound, steadiness, battery.
  • The essential equipment: tripod and microphone, without breaking the bank.
  • Recording a Video Interview that looks and sounds right.
  • Editing your Video Interview for social media.
  • Adding text and logo to your video interview right on your phone.
  • Storyboard: how to plan a full video story.
  • Record a fourshot video - interview, B-roll, action, close-up.
  • How to assemble your video story.

Part Two: 

  • Review your video story.
  • Make a new fourshot video story on your phone and edit with text, voiceover, logos.
  • Common mistakes and how to avoid them.
  • Video interview tips.
  • How to present to camera.
  • YouTube vs Vimeo where video belongs.
  • Setting up a popup studio and lighting it.


Microsoft Windows phones not suitable.

Requirements for Participants

All participants must have a good smartphone i.e. Android or iOS, from iPhone 5 upwards. Microsoft phones not suitable. Participants will be required to do practical exercises, including videos, between sessions. Equipment will be supplied but it is recommended that learners acquire a simple selfie stick or tripod mount for optimum recording.

Trainer: Aileen O’Meara 

Aileen O’Meara is an award winning TV and radio journalist, and a former RTE Health Correspondent. She brings her extensive journalism experience and award-winning storytelling knowledge, combined with an impressive range of gadgets, to this series of lessons.

She has taught her “Mobile Video Made Easy” workshops for 4 years to a wide range of journalists, PR professionals, small businesses, bloggers, teachers and more from her Dun Laoghaire base.

book now

Get the latest PR news

Restricted Access

Thank you for your interest in the PRII Media Sourcebook which is available to full PRII members (MPRII & FPRII) and Life Fellows of the Institute. Affiliate, Associate and Student members of the PRII may purchase discounted access to this online edition.

Read More

Restricted Access

Thank you for your interest, this resource is available to PRII Members only. To learn about the full range of membership benefits please click the button below.

Learn More