|Start Date||28 October 2021|
|Course Dates||28 October 2021|
Business journalist, publisher and media trainer. A regular contributor to The Irish Times where he writes about management issues, reviews business books and interviews business authors, he previously wrote for The Sunday Times. Frank has lectured on the PRII’s Diploma course since 2004 and has been an examiner since 2009.
|Venue||e-Workshop, Online remote delivery|
|Fees PRII Members||€165|
|Fees PRII Non-members||€225|
Writing is a fundamental skill for any PR practitioner. This was underscored recently when Stephen Waddington said, “if you can write well you’ll likely have a job for life.” He was commenting the finding that 57% of people working in public relations regularly undertake copywriting and editing tasks as part of their work.
This is the case across all levels of the profession as “writing and editing are the most common task for 73% of junior roles and 50% of senior roles”, according to the CIPR State of Profession survey in the UK.
While we might write every day, oftentimes we don’t get the opportunity to put the pen (or keyboard) down and look at how we write.
Now being delivered as an e-workshop, this training has been designed to give participants just that chance. To help them draft reports, press releases, op-eds etc more effectively, enabling the reader to clearly understand the message being communicated on behalf of the organisation, client or individual.
Participants will have access to a dedicated e-workshop resource webpage including notes and relevant materials as well as participating in a live remote workshop delivered Frank Dillon on Tuesday, 28 October.
Taking place on Tuesday, 28 October (10:00am to 12:30pm) this workshop will cover:
This course is suitable for anyone for whom writing forms a key part of their work, whatever field they may work in.book now
Thank you for your interest in the PRII Media Sourcebook which is available to full PRII members (MPRII & FPRII) and Life Fellows of the Institute. Affiliate, Associate and Student members of the PRII may purchase discounted access to this online edition.
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