|Start Date||20 April 2021|
|Course Dates||20 April 2021|
|Presenter||Dr Karl Anderson
Communications consultant, lecturer & trainer, former strategic communications adviser to the CEO of the HSE.
|Venue||e-Workshop, Online remote delivery|
|Fees PRII Members||€165|
|Fees PRII Non-members||€225|
Everyday people try to convince us to think a certain way or adopt, or indeed stop, a particular behaviour. This is done using arguments.
These arguments are not emotionally charged encounters, as the word might suggest. They simply involve the presentation of reasons why we should accept, and perhaps act, on certain claims.
For example, there are valid reasons why we should act on the claim that we should wash our hand more often at this time. There are 2 main reasons supporting this claim; (i) we need to stop the spread of the Covid19 virus and (ii) regular hand washing with soap can reduce the chance of us being infected from virus droplets which may be deposited on our hands. This is a valid and strong argument
But not all arguments are neat like this and they do not always make sense. Some argument might have the veneer of logic but are not logical and weak. For example, an argument made recently by a prominent world leader went something like this: If disinfectant kills Covid19 on surfaces in a minute, we should study a way to inject it into patients with the virus to clean their insides. Why is this a fallacious argument?
We don’t always have time or indeed the skill to interrogate arguments like this. We take a lot of them for granted. As a result, weak arguments can, over time, become accepted as strong arguments. Perceived wisdom and anecdotes can become facts.
This ever-popular course is designed specifically for PRII Members and communications professions and is now being delivered as an e-workshop. Participants will have access to a dedicated e-workshop resource webpage including notes and relevant materials as well as participating in a live remote workshop delivered Dr Karl Anderson, MPRII.
It will help you unpack arguments and determine why they are strong or weak. If you can spot weak and strong arguments, you will be better at developing your own strong arguments and robust lines of reasoning. You'll be better at getting to the heart of complex issues and be more persuasive in advocating for the most effective response.
Taking place on the morning of Tuesday, 20 April (10am to 12:30pm) this e-workshop will enable you to engage, present and advise with confidence and authority, it will enable you:
"Karl's knowledge and delivery are excellent. He broke down the topic in a very easy to follow format."
"I learnt rather than totally disregard an argument, dissect it first."
Thank you for your interest in the PRII Media Sourcebook which is available to full PRII members (MPRII & FPRII) and Life Fellows of the Institute. Affiliate, Associate and Student members of the PRII may purchase discounted access to this online edition.
Thank you for your interest, this resource is available to PRII Members only. To learn about the full range of membership benefits please click the button below.