Creativity for PR and Communications Practice

Creativity is one of the critical skills in public relations and communications. LinkedIn ranked ‘Creativity’ as the number one soft skills companies’ most need. Yet for many it is left as ‘something that just happens’. Discover how creativity works so you can manage it, combined with a toolkit that enables you to deliver original insights and ideas. Gain an outstanding competitive edge, spot more opportunities, to create better results. 

Start Date 22 April 2021
Course Dates 22 April 2021
6 May 2021
Presenter Andy Green
A familiar face as a workshop trainer with the PRII for over 13 years and as judge for the Awards for Excellence in PR, Andy is the author of ‘Creativity in Public Relations’, the world’s first book on the subject which has been translated into eight languages.
Venue e-Workshop, Online remote delivery
Fees PRII Members €310
Fees PRII Non-members €425

Transform how you overcome challenges from new strategies, business pitches, to tackling stale clients or campaigns, and deliver better brainstorming, including via remote working.

This new interactive e-workshop enables you to understand your own personal creative thinking style and how to develop your own creative and strategic thinking skills along with the ability to solve problems in new ways.

Over two half day sessions (10am — 12:30pm) you will work on your own live challenges and problems to demonstrate how to use different tools and techniques and when and where to use them. Delivered over two half days to enable you to apply the skills of creative incubation - where you can work in your sleep - and to enable you to put tools into practice and share/receive feedback on their effectiveness.

You will learn how to do creative triage, diagnosing how different types of challenges require different approaches. You will also be guided on developing your ‘creative ears’ - your listening capability to spot opportunities that others miss.

Topics covered:

  • Identifying your personal Creativity profile - your strengths and weaknesses
  • How to manage your own personal creative talent and others around you
  • Come up with ideas and creative solutions under pressure - or when there is no pressure
  • Devise, develop creative solutions for strategic planning through to tactical solutions
  • How to use SEO and digital tools to deliver creative insights
  • Effective ways to inspire yourself and your colleagues for greater creative performance
  • Overcome the barriers of remote working to deliver and manage the creative dimension

Who is the course for?

Suitable for practitioners wanting to improve their creative performance or to deepen the understanding of those who regard themselves as ‘creative’.


book now

Get the latest PR news

Restricted Access

Thank you for your interest in the PRII Media Sourcebook which is available to full PRII members (MPRII & FPRII) and Life Fellows of the Institute. Affiliate, Associate and Student members of the PRII may purchase discounted access to this online edition.

Read More

Restricted Access

Thank you for your interest, this resource is available to PRII Members only. To learn about the full range of membership benefits please click the button below.

Learn More