|Start Date||10 June 2021|
10 June 2021
24 June 2021
A familiar face as a workshop trainer with the PRII for over 13 years and as judge for the Awards for Excellence in PR, Andy is the author of ‘Creativity in Public Relations’, the world’s first book on the subject which has been translated into eight languages.
|Venue||e-Workshop, Online remote delivery|
|Fees PRII Members||€310|
|Fees PRII Non-members||€425|
At a strategic and tactical level outstanding communications and campaigns require ‘Big Multi Channel Ideas’. At the heart of these ‘Big Ideas’ are core elements that make great stories. By understanding the engineering and architecture within narratives and stories - which most people think they are the same, yet they’re profoundly different - you can move more quickly, with greater assurance to profoundly transform dull ideas and content into emotionally engaging and powerful calls to inspiration or action.
The role of narrative and storytelling is now a critical skill to enable professionals to offer better counsel and improve the impact and effectiveness of their campaigns, reputation management and for creating.
This workshop, over two mornings (10 & 24 June, 10 am to 12:30 pm) will show you how you manage corporate narrative, and how to craft, and deliver Storytelling, in any news story, Social Media or Content Marketing campaign, providing you with a Narrative and Storytelling toolkit to transform your Storytelling and narrative skills.
It offers you the chance to use powerful new insights and tools on your own real world live work challenges. The workshop also features 1:1 story mentoring on your own individual organizational narrative and story-telling issues.
You will come away with ‘Story Listening ears’ - being able to identify any narrative existing within a communications: if you want to change behaviour, you need to change its underlying narrative
This workshop is open to all levels.
Thank you for your interest in the PRII Media Sourcebook which is available to full PRII members (MPRII & FPRII) and Life Fellows of the Institute. Affiliate, Associate and Student members of the PRII may purchase discounted access to this online edition.
Thank you for your interest, this resource is available to PRII Members only. To learn about the full range of membership benefits please click the button below.