| Start Date | 17 February 2022 |
|---|---|
| Course Dates |
17 February 2022 24 February 2022 3 March 2022 10 March 2022 16 March 2022 24 March 2022 31 March 2022 7 April 2022 23 May 2022 |
| Presenter | Dr Karl Anderson, MPRII Communications consultant, lecturer & trainer, former Associate Lecturer at the School of Communications, DCU. He is also a former strategic communications adviser to the CEO of the Health Service Executive. |
| Venue | Blended Delivery, Incorporating a number of delivery methods - in-person and video lectures; live online tutorials and self-directed learning. |
| Fees PRII Members | €Consortium Price - Details on application |
| Fees PRII Non-members | €Consortium Price - Details on application |
Ensuring that the right information flows freely to and from internal and external
stakeholders is critical to the smooth operation of Local Authorities and enabling them to effectively achieve their strategic objectives.
Developed in partnership with the Local Government Management Authority (LGMA) this course is designed for communicators specifically working in local government in Ireland and anyone working in a Public Relations or communications function (both external and internal) in this sector.
The course will centre around participants developing an understanding of why and how strategic communications involves purposeful communications initiatives designed specifically to advance your Council’s strategic priorities. As well as drafting a strategic communication plan which includes action plans that are linked to your Council’s strategic priorities.
This will give participants a sense of how the various PR/communications practices should be integrated and work together to achieve a specific purpose.
Download course brochure PDF here.
This course has been designed in association with the Local Government Management Agency (LGMA) for communicators working in local authorities.
I enjoyed all aspects of the course but particularly listening to and meeting colleagues from other local authorities. I enjoyed the lectures too, and also the guest speakers who brought their own unique insights to the course.
I formulated a strategy on a particular strategic priority which I hope will now be implemented by the organisation.
A high point for me was gaining the reassurance of the similarities of challenges being faced in other local authorities as well as the passion and belief in communications as a profession that is needed and valued in local government. I have also found the calm and assured information from Karl Anderson very comforting - it's helping me to settle into this role and make more considered decisions as I take on each task.
Looking forward to learning from other attendees as well as lecturers and resources - I sense there's a huge amount of experience in the 'room'.
This programme will provide participants with:
Given the restrictions COVID-19 has imposed on society and business this year specific contingencies have been put in place for the continued and successful delivery of all PRII training and professional development courses.
The PRII Certificate in Strategic Local Authority Communications will be delivered using a blended approach incorporating a number of delivery methods (live online lectures; video lectures; live online tutorials, student group work and self-directed learning).
This will consist of
The video lectures will be posted and then followed up during the following week with a live online session. Participants will be able to review the videos at a time that suits their schedule while also having the opportunity to interact with fellow course participants and the Course Director via the live online sessions.
Classes are supplemented by contributions from sectoral guest speakers and subject matter experts who will share their expertise and practical experience of the issues explored during lectures.
Participants are encouraged to share their experiences and question presenters and guest speakers.
This course will be led by Dr Karl Anderson, MPRII a communications consultant, lecturer & trainer. Karl is a former Associate Lecturer at the School of Communications, DCU teaching on the Masters Degree in Public Relations and Strategic Communications, having previously lectured in the School of Business at Maynooth University. He is also a former strategic communications adviser to the CEO of the Health Service Executive.
This core teaching will be supplemented by contributions from a number of subject matter experts and sectoral guest speakers. They will add to the theoretical learning with real world experience and best practice to represent a wide a range of experience relevant to the work of Local Authority Communications Professionals.
Participants are encouraged to apply learning from the modules, discussions and
readings and show how these apply to their own work situation and local authority
communications challenges.
Final assessment for this course is comprised of two elements:
This assessment must be completed and submitted six weeks after completion of
the course.
Accredited by the Public Relations Institute of Ireland – the professional body for communications and PR in Ireland, the PRII Certificate in Strategic Communications for Local Authorities will be awarded on successful completion of the course assessments.
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