|Start Date||19 October 2023|
19 October 2023
2 November 2023
16 November 2023
30 November 2023
14 December 2023
11 January 2024
25 January 2024
8 February 2024
22 February 2024
7 March 2024
|Presenter||Dr Karl Anderson, MPRII
Communications consultant, lecturer & trainer, former Associate Lecturer at the School of Communications, DCU. He is also a former strategic communications adviser to the CEO of the Health Service Executive.
|Venue||Blended Delivery, Incorporating a number of delivery methods - video lectures; live online tutorials and self-directed learning.|
|Fees PRII Members||€Consortium Price - Details on application|
|Fees PRII Non-members||€Consortium Price - Details on application|
The course will centre around participants developing an understanding of communications as a strategic management function and a strategic planning matrix for their organisation. As the course unfolds participants will be introduced to the elements of the matrix; what they are, what they are for and how they should be managed. This approach will give participants a sense of how the various PR/communications practices should be integrated and work together to achieve a specific purpose.
Practical elements of the course will also develop specific skills in the area of Impactful Writing and getting key messages across effectively, with clarity and in the right written style and tone; Mobile Video making and storytelling; how to devise Podcasts for their organisation and social media strategy.
This course has been designed in partnership with Education and Training Boards Ireland (ETBI) specifically for communicators working in that sector.
This programme will provide participants with:
This course will be delivered using a remote blended approach incorporating a number of delivery methods (live online lectures; video lectures; live online tutorials, student group work and self-directed learning).
Participants will be able to review the videos lectures at a time that suits their schedule while also having the opportunity to interact with fellow course participants and the Course Director and guest speakers via the follow up live online sessions. Participants are encouraged to share their experiences and question presenters and guest speakers.
Participants are encouraged to share their experiences and question presenters and guest speakers.
This will consist of
The video lectures will be posted and then followed up during the following week with a live online session. Participants will be able to review the videos at a time that suits their schedule while also having the opportunity to interact with fellow course participants and the Course Director via the live online sessions.
Practical elements of the course will also develop specific skills in the area of Impactful Writing and getting key messages across effectively, with clarity and in the right written style and tone; smart phone video making and storytelling; how to devise podcasts for their organisation and social media strategy.
Participants will be required to undertake practical work and exercises as part of these elements of the course.
This course will be led by Dr Karl Anderson, MPRII a communications consultant, lecturer & trainer. Karl is a former Associate Lecturer at the School of Communications, DCU teaching on the Masters Degree in Public Relations and Strategic Communications, having previously lectured in the School of Business at Maynooth University. He is also a former strategic communications adviser to the CEO of the Health Service Executive.
The practical workshop elements will be delivered by Frank Dillon, Aileen O’Meara and Patrick Haughey. All experienced trainers who have delivered hundreds of hours of training for PRII between them.
This core teaching will be supplemented by contributions from a number of subject matter experts and sectoral guest speakers. They will add to the theoretical learning with real world experience and best practice to represent a wide a range of experience relevant to the work of ETB Communications Professionals.
Karl's knowledge and practical understanding was fantastic; the short courses were really useful.
Good insight into strategic planning in the communications area and practical skills development.
Excellent course, I gained confidence and knowledge and I felt the duration while pressured for assignments was just long enough when studying while also working.
It has assisted in the strategic planning for our organisation.
Participants are encouraged to apply learning from the readings, modules and discussions and show how these apply to their own work situation and public sector communications challenges. Aassessment for this course will incorporate both the strategic and practical element as follows:
Successful attendance, participation and completion of practical work and exercises set as part of the three workshop elements outlined above will be necessary to successfully pass the course and be awarded the Certificate.
Final assessment must be completed and submitted six weeks after completion of the course.
This course is accredited by the Public Relations Institute of Ireland - the professional body for communications and PR in Ireland.
Queries should be addressed to
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