|27 February 2024
27 February 2024
5 March 2024
12 March 2024
19 March 2024
26 March 2024
9 April 2024
16 April 2024
23 April 2024
|Dr Karl Anderson, MPRII
Communications consultant, lecturer & trainer, former Associate Lecturer at the School of Communications, DCU. He is also a former strategic communications adviser to the CEO of the Health Service Executive.
|Blended Delivery, Incorporating a number of delivery methods - online lectures; live online tutorials, guest speaker presentations and self-directed learning.
|Fees PRII Members
|€Consortium Price - Details on application
|Fees PRII Non-members
|€Consortium Price - Details on application
Ensuring that the right information flows freely to and from internal and external
stakeholders is critical to the smooth operation of Local Authorities and enabling them to effectively achieve their strategic objectives.
Developed in partnership with the Local Government Management Authority (LGMA) this course is designed for communicators specifically working in local government in Ireland and anyone working in a Public Relations or communications function (both external and internal) in this sector.
The course will centre around participants developing an understanding of why and how strategic communications involves purposeful communications initiatives designed specifically to advance your Council’s strategic priorities. As well as drafting a strategic communication plan which includes action plans that are linked to your Council’s strategic priorities.
This will give participants a sense of how the various PR/communications practices should be integrated and work together to achieve a specific purpose.
Download course brochure — PDF here.
This course has been designed in association with the Local Government Management Agency (LGMA) for communicators working in local authorities.
This programme will provide participants with:
The PRII Certificate in Strategic Local Authority Communications is delivered using a blended approach incorporating a number of delivery methods (live online lectures; live online tutorials, student group work and self-directed learning).
Learning materials available to students will include a dedicated course resource webpage hosting video lessons, notes, readings and references.
Classes are supplemented by contributions from sectoral guest speakers and subject matter experts who will share their expertise and practical experience of the issues explored during lectures.
Participants are encouraged to share their experiences and question presenters and guest speakers.
- Tuesday, 27 February – Introductory Lecture (Live online 09:30am – 12:00 noon)
- 05 March – Tutorial & Guest Speaker (Live online 10am – 11:30am);
- 12 March – Lecture (Live online 10am – 11:30am)
- 19 March – Tutorial & Guest Speaker (Live online 10am – 11:30am)
- 26 March – Lecture (Live online 10am – 11:30am)
- 09 April 0 March – Tutorial & Guest Speaker (Live online 10am – 11:30am)
- 16 April – Lecture (Live online 10am – 11:30am)
- 23 April – Interactive Tutorial [Draft assignment presentations] (Live online 10am – 12:30 noon
- Tuesday, 04 June — Assignment submission deadline 2pm
This course will be led by Dr Karl Anderson, MPRII a communications consultant, lecturer & trainer. Karl is a former Associate Lecturer at the School of Communications, DCU teaching on the Masters Degree in Public Relations and Strategic Communications, having previously lectured in the School of Business at Maynooth University. He is also a former strategic communications adviser to the CEO of the Health Service Executive.
This core teaching will be supplemented by contributions from a number of subject matter experts and sectoral guest speakers. They will add to the theoretical learning with real world experience and best practice to represent a wide a range of experience relevant to the work of Local Authority Communications Professionals.
Participants are encouraged to apply learning from the modules, discussions and
readings and show how these apply to their own work situation and local authority
Final assessment for this course is comprised of two elements:
This assessment must be completed and submitted six weeks after completion of
Accredited by the Public Relations Institute of Ireland – the professional body for communications and PR in Ireland, the PRII Certificate in Strategic Communications for Local Authorities will be awarded on successful completion of the course assessments.
Participants can register via the BOOK NOW button below and queries should be addressed to:
Thank you for your interest in the PRII Media Sourcebook which is available to full PRII members (MPRII & FPRII) and Life Fellows of the Institute. Affiliate, Associate and Student members of the PRII may purchase discounted access to this online edition.
Thank you for your interest, this resource is available to PRII Members only. To learn about the full range of membership benefits please click the button below.