|Start Date||21 October 2021|
21 October 2021
28 October 2021
4 November 2021
11 November 2021
18 November 2021
25 November 2021
2 December 2021
9 December 2021
|Presenter||Dr Karl Anderson
Communications consultant, lecturer & trainer, former strategic communications adviser to the CEO of the HSE. Supplemented by contributions from sectoral guest speakers.
|Venue||Online, Remote delivery|
|Fees PRII Members||€1630|
|Fees PRII Non-members||€1975|
Communications Officers working in the public sector have a uniquely challenging role, working to meet the expectations of colleagues, stakeholders, service clients, the wider public and the media, they have to balance a complex set of demands.
Who is this course for?
This course is designed for communicators working in government departments, public agencies or semi-state organisations. Anyone working in a Public Relations or communications function (both external and internal) in this sector.
This programme will provide you with;
the skills to create and develop a communications strategy and plans in support of your organisation’s objectives;
the ability to identify, prepare and respond to the needs of various audiences, including stakeholders and staff;
At the end of the course you will:
This course is delivered over modules and by a combination of video lectures and online classroom time, home study and examination by written assessment covering the following:
Designed to be highly interactive, participants will be encouraged to share their experiences and question presenters. Guest speakers will share their practical experience of working in public sector communications, media relations, managing campaigns (including social media) and communications strategy development.
Given the ongoing situation with regards to Covi-19 this course is now being delivered using a blended approach spread over October to December 2021. This will consist of:
(i) A series of pre-recorded video lectures which you can watch in your own time;
(ii) Live online sessions to discuss the material covered in the videos and associated exercises, as well as to hear from Guest Speakers (with opportunity for live Q&A).
The videos will be posed and then followed up during the following week with a live online session. These sessions will be about 2 hours each. Participants will be able to review the videos at a time that suits their schedule while also having the opportunity to interact with fellow course participants and the Course Director via the live online sessions.
Participants are encouraged to apply learning from the readings, modules and discussions and show how these apply to their own work situation and public sector communications challenges.
Final assessment for this course is comprised of two elements:
This assessment must be completed and submitted six weeks after completion of the course.
This course is accredited by the Public Relations Institute of Ireland - the professional body for communications and PR in Ireland.
The PRII Certificate in Strategic Public Sector Communications will be awarded on successful completion of the course assessments.
“Professionally, I gained valuable insights into strategic thinking and where this applies to my role…personally I was inspired by the scope for growth and development in the PR and Communications space within my own organisation. I now have a fully-formed strategic plan developed for my company to harness in pursuit of its business objectives."
Alec Elliott MPRII, Irish Aviation Authority
“I found the course to be very good at demonstrating how an organisation’s strategic objectives should be interwoven with communications. It was really good to hear and learn from the experiences of others and the guest speakers. I have taken onboard a lot of ideas and tips that I hope to implement in our communications area.”
Neil Doherty, An Bord Pleanála
“The organisation and delivery of this course was fantastic. The content was excellent and between Karl’s delivery and the addition of the external speakers it was a rich and enjoyable experience. Other people on the course were from interesting backgrounds which added to the overall experience and learning.”
Caroline Mitchell, CIS Advocacy & Project Manager, Citizens Information Board
"Excellently structured, giving a detailed and comprehensive insight on how to plan, conduct and measure Strategic Communications. Top class instruction and engaging peer to peer class discussions. This course is required learning for anyone working in Public Sector Communications"
James O'Hara, Commandant, Defence Forces Press Office
“...immediately useful in my day to day work. It’s a really practical and well-crafted course that provides practical tools and structures I have found so helpful in my role. The other great asset you will get through this course is the network of other students and guest speakers who provided great debates and discussions on the topics and issues throughout the course. I would recommend this course to anyone who works in public sector communications."
Sascha O'Toole MPRII, Head Of Communications, Department of Children & Youth Affairs
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