|Start Date||6 February 2021|
6 February 2021
12 February 2021
20 February 2021
26 February 2021
6 March 2021
12 March 2021
20 March 2021
10 April 2021
|Presenter||Dr. Martina Byrne
Chief Executive, PRII , previous Lecturer and Examiner PRII Diploma in PR, and former Director of Public Affairs at Wilson Hartnell PR
|Venue||Blended Delivery, Incorporating a number of delivery methods - in-person and video lectures; live online tutorials and self-directed learning.|
|Fees PRII Members||€1630|
|Fees PRII Non-members||€1975|
Account executives in Irish PR agencies moving into an account management role or someone recently promoted to that position. Early career professionals with 2 to 4 years' experience who want to progress their career with confidence while adding value for their employers.
This course will help you understand and develop the client/consultancy relationship. On successful completion of this programme you will:
Assessment is comprised two elements:
Participants are encouraged to apply learning from the readings, modules and discussions and show how these apply to their own work situation.
These courses are accredited by the Public Relations Institute of Ireland - the professional body for communications and PR in Ireland.
"I would highly recommend the PRII's Certificate in Account Management to any account manager or account executive looking to move upwards in PR. The material in the course is highly relevant, covers many different aspects of account management, and is superbly delivered. It definitely gave me new insights and knowledge on best PR practice which would not be attainable through day-to-day work alone. The course not only helped me to take the step from Senior Account Executive to Account Manager, but also forced me to consider my long-term career aspirations and how I may go about achieving them." - Luke O'Baoill, Account Manager, Comit
"Taking part in the Certificate in PR Account Management was brilliant in helping me define my personal goals. It gave me the practical knowledge I needed for crafting PR campaigns for clients. And I’ve gained the confidence to take on more challenges and responsibility in my role. Martina was incredibly knowledgeable and an excellent mentor to us. It’s a fantastic course for anyone looking to further their own career in PR; it will make a huge difference to both your professional development and to the work you create for clients." - Erin Fox, PR & Content Executive, StoryLab
“The PRII Certificate in Account Management equipped me with practical knowledge that has helped me develop quickly in my professional career by changing the way I think as a Public Relations professional. Additionally, the opportunity given by the course to ask a peer working in the industry questions you may not feel comfortable asking your own colleagues was invaluable. I would recommend this course to anyone who is looking to take the next step in their career.” - Graham Union, Media Relations, AIB
"This course has prepared me not only for account management but it has informed my thinking on how to be more proficient and accountable at delivering PR which is targeted, on-message and measurable. The material and experience delivered by the course has accelerated my career in Public Relations and has allowed me to define my personal goals in the industry." - Stacey Connolly - Account Manager, Beachhut PR.
Dr. Martina Byrne
Chief Executive of PRII and previous lecturer and examiner PRII Diploma in PR. Dr Byrne is also a former Director of Public Affairs at Wilson Hartnell PR, with more than 20 years professional PR experience both in-house and in consultancy.
Given the restrictions COVID-19 has imposed on society and business this year specific contingencies have been put in place for the continued and successful delivery of all PRII training and professional development courses.
The PRII Certificate in PR Account Management will be delivered using a blended approach incorporating a number of delivery methods (live in-person lectures; video lectures; live online tutorials and self-directed learning).
The learning materials available to students will include:
Queries should be addressed to Annmarie Jordan at Loading..., or call (01) 661 8004.
Thank you for your interest in the PRII Media Sourcebook which is available to full PRII members (MPRII & FPRII) and Life Fellows of the Institute. Affiliate, Associate and Student members of the PRII may purchase discounted access to this online edition.
Thank you for your interest, this resource is available to PRII Members only. To learn about the full range of membership benefits please click the button below.