PRII is launching a new professional qualification in Creativity for the communications industry to enable professionals to achieve a competitive advantage in their work.
The PRII Certificate in Creativity is designed to provide both the strategic and tactical skills to achieve better results in offline and online communications and improve management of the creative dimension at work.
The programme is the latest in PRII’s suite of qualifications offered by PRII which cover key areas of communications practice.
Although creativity, strategic thinking and problem-solving are recognised as essential industry skills, they are also among the most neglected in professional development - a challenge made even more critical with rapid changes in how creativity is delivered in modern-day practice.
Participants will learn skills to think quicker, be more insightful, and more strategic with the programme covering new trends in storytelling, content marketing, collaborative working, and using online tools to deliver better results.
The programme will be delivered by Andy Green, a leading creativity expert, author of ‘Creativity in Public Relations’ which has been translated into 8 languages. Andy previously produced for the UK Chartered Institute of Public Relations own Innovation & Creativity Toolkit. He lectures on the Masters degree on International Public Relations at Cardiff University as well as running his own brand story consultancy.