European Communications Monitor 2018 - Please Participate

2 March 2018

Practitioners working in communication departments and agencies in Ireland and across Europe are invited to take part in this year’s European Communication Monitor (ECM). The online survey is available at

The ECM is the largest scientific study of the profession worldwide, identifying trends in the profession for more than a decade.

This year’s monitor addresses highly debated topics such as the challenges of fake news and how to tackle them, how to provide information for decision-makers, leadership in public relations, job satisfaction, and stress and work-life-balance of communicators. The survey will identify characteristics of excellent communication departments and explore commonalities and differences across Europe. Country-to-country comparisons and benchmarks of different types of organisations (companies, non-profits, governmental, agencies, etc.) will make the results relevant for everybody in the field.

This year’s European data will be complemented by similar surveys in Asia-Pacific, Latin America and – for the first time – in North America.

With more than 80 countries covered and 50,000 participants to date, the Global Communication Monitor series is the only truly global study of strategic communication.

Prof Ansgar Zerfass, from Leipzig University and leader of the study series (who members will remember spoke at the PRII Conference back in 2016), says: “We are proud that the leading universities and researchers in all major countries are active collaborators to this initiative. This helps us to take an informed international perspective.”

The research is organised by the European Public Relations Education and Research Association (EUPRERA), representing almost 500 academics in the field. Dr John Gallagher, Ed.D., FPRII (Life) from the Dublin Institute of Technology is the Irish member of the academic team.

Irish practitioners can fill in the questionnaire at and will receive a full report of the results. They can also participate in a prize draw for 5 Amazon Echo Dots.


Get the latest PR news