Thanks to the generous sponsorship of DMG Media, Radiocentre Ireland, PRII, PRCA, Pull the Trigger, Sky Media Ireland, Meta, Smurfit Kappa and Core, IAPI were thrilled to once again launch the national Cannes Young Lions competition in Ireland. In 2022, IAPI will be selecting seven teams to represent Ireland across the categories of Print, Media, Public Relations, Film, Digital, Design and Young Marketers.
Vital information given at the launch included the news that the Global Young Lions competition will once again be digital in 2022. This decision has been made by Cannes Lions International for a number of reasons including making competing equitable and fair for all globally, even those in countries with lower vaccine rates plus avoiding additional costs e.g. testing, quarantine hotels for those travelling from further afield. IAPI will still bring all seven winning teams to the festival in June as their prize but the international competition will already have run over a three-week period from 16th May to 7th June prior to travel.
In addition to this, due to missing a year for the pandemic and to capture missed Young Lions - the global competition is giving an extra year's allowance in 2022. The competition is open to those aged 31 or younger - those born on or after 24 June 1990.
How to register your team:
Briefing Schedule - 18 February
Invites for the relevant Zoom briefing will be issued to you the week of the competition. Please save the time in your diary and ensure you can attend.
A video of the Cannes Young Lions 2022 launch briefing is available below: —
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