World PR Forum to take place in Oslo in April

This year's Global Alliance World PR Forum will take place for the first Oslo, Norway this April. 
The conference will see more than 40 presentations and case studies on the themes of truth, profit and intelligence. Key contributors will include:

  • How we built an Indian PR community from scratch - Amith Prabhu will tell the story about how a group of young professionals built up the Indian PR Community and created the world’s largest residential annual Public Relations conference.
  • Storytelling that inspired positive change - How do you reach hundreds of millions through earned media and spark positive change for cities and communities? By using creative storytelling and innovative technology – which was what "Give a Beep" was all about, as Jonathan Bean will describe.
  • The fourth industrial revolution - is not about digitalization alone, but about how digital infrastructure changes our industries, our work and our societies according to Silvija Seres. She will explain that the global power of new monopolies and the algorithms that run their businesses is the core of the new PR.

More details are available at:

PRII is a founding member of the Global Alliance for Global Alliance for Public Relations and Communication Management (GA), the confederation of the world's major PR and communication management associations and institutions, representing about 160,000 practitioners and academics around the world. PRII Vice President Justin Green FPRII (Life) is a member of the  GA board.

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