By Frank Condon, Development & Research Manager
“What stands out most of all from this year’s Monitor is the rising importance of building and maintaining trust by 39.5 per cent of all the respondents. The fact that fake news and propaganda have become more important and traditional mass media is losing ground makes public communication in general – and the communication sector specifically – more competitive than ever before.” Professor Ansgar Zerfass, lead researcher.
Nearly 35% of Irish communicators reported that fake news had an impact on their organisations.
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