Presenting your PR and communications efforts alongside other key business metrics and performance indicators is a key element of any PR practitioner’s work. Given the financial and resource pressures that weigh heavily on all our work today being able to clearly demonstrate and communicate the value of PR to wider business and organisational success is vital to any successful campaign and longer term communications strategy.
Furthermore, being able to effectively evaluate and measure work allows the PR practitioner identify where communications programmes can be improved upon and made more impactful.
Keeping up to speed with the latest thinking and tools in PR evaluation and measurement is a skill in itself. Luckily our upcoming workshop – Demonstrating PR’s Contribution to the Bottom Line will give PR and communication professionals, both in-house and in consultancy, the skills to demonstrate and communicate the value of PR to wider business and organisational success and enable them to win, maintain and increase PR budgets and resources.
Taking place on 6 September this workshop is ideally timed to give you this extra knowledge as you get ready to submit plans and proposals for 2019.
Find out more here.
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Thank you for your interest in the PRII Media Sourcebook which is available to full PRII members (MPRII & FPRII) and Life Fellows of the Institute. Affiliate, Associate and Student members of the PRII may purchase discounted access to this online edition.
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