David Gluckman spoke at the PRII on 27 April. The brand developer and author of 'This Shit will never Sell' engaged the audience with stories of his 50 year career of product and brand development, most notably Baileys. David remembered the pub in Dublin called the Bailey and a star brand was born! Today, Baileys sells one glass every second.
In conclusion Mr Gluckman passed on 8 tips to the attendees:
The best ideas, David said, are not hidden but right in front of us, it only requires seeing the obvious with fresh eyes.
Check out his book on www.shitwillneversell.com in Hodges Figgis, or hear him in conversation with Irish Times journalist Patrick Freyne at the Dalkey Book Festival on 17 June.
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