Casestudies and Workshops at this year’s PRII Conference

As well as the line-up of key note speakers and panel discussions this year’s PRII Conference will hear a number of case studies and host a workshop on creativity.

The Irish Defence Forces have had to employ creative solutions to reach potential recruits and achieve their strategic objective of increasing the number of young women recruits.

The Cannes Silver Lion winning campaign which will be detailed on October 19th was a female focused recruitment campaign built on the premise that young women (18-24 year olds) were training for a career in the Defence Forces their whole lives, but they didn’t know it. Captain Ciara Ní Ruairc from the Defence Forces Press Office will detail the social media driven campaign, the strategies employed for targeting Gate Keepers as well as looking at the important role analytics played and highlight the the PR efforts that worked in tandem with the content driven campaign.


How does a global company with 6,200 employees across 32 countries embed a renewed purpose, vision and values among employees? Well also on October 19th you will be able to hear how Glanbia developed the ‘Glanbia Corporate Newsroom’ approach using editorial standards , practices and a journalistic mindset to communicate the strategic content.  This involved setting up an editorial board and calendar; developing a set of analytics to capture feedback on an ongoing basis; and encouraging contributors from each business unit to think like a journalist and find stories to demonstrate the renewed purpose, vision and values.

This casestudy will outline how Glanbia used digital communications to best effect, implemented a method of creating compelling content for employees and were able to achieve a demonstrable shift in awareness and understanding across the company.


Creativity - your best friend in an age of crisis and uncertainty

Imagine being given a box of tools to enable you to be more resourceful, agile in how you respond to situations, and to manage the creative potential of your team or organisation.

Andy Green’s workshop at the PRII Conference will provide a brilliant opportunity to improve how you manage one of the key dimensions in public relations and communications practice - your innovation and creativity.

Find out what different types of approaches you need for different situations, and how to come up with ideas under pressure.

Workshop host Andy Green will provide you with new easy-to-use tools to improve your capability to devise new strategies or insights, get the best out of you and your team, as well as the equivalent of creative jump leads to spark new ideas for solutions to your next challenge - and finishing on how to manage your flights of fancy.

You’ll take away improved, more agile thinking skills, along with great new ideas, insights and inspirations on any of your work or life challenges. Plus, you will enjoy a free trip to London to help you on your way. Intrigued? Then join the workshop on October 19th.

Crisis and Creativity: PR’s Response to a World in Chassis – will look at the how the PR profession can meet the challenges and opportunities it is faced with through creativity, communicating with key demographics, developing future PR skills needs, as well as looking at how PR agencies are evolving, how organisations are managing transparency and crisis planning.

The centre piece of the Irish communication professional’s calendar the PRII Annual Conference brings together 200+ communications professionals to discuss developing trends, learn from case studies and hear from thought leaders.
Crisis and Creativity: PR’s Response to a World in Chassis - the PRII Annual Conference 2017 takes place on October 19th this year at The Print Works at Dublin Castle.


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