We will be organising in Autumn a Compliance with Social Media Influencer Regulations workshop that will run on a number of occasions in later 2017 and the first half of 2018.
The workshop would cover the following components:
Legal position in Ireland and the ASAI Code
Regulations in other European countries, in particular the UK and the US’s Federal Trade Commission
Dangers of non-compliance for the PR professional and their client/employer
What best practice declaration looks like on a blog, on YouTube, Instagram, Snapchat, Twitter, Facebook
How to work with an influencer to ensure their promotions are declared
