Brexit Demand Sees PRII Launch New Certificate in European Public Affairs


Lucinda Creighton, former Minister for European Affairs, to be course director

With the growing need for Irish firms to respond to the developing implications of Brexit, we have announced the introduction of the PRII Certificate in European Public Affairs.

This course, modelled on the PRII’s established Certificate in Public Affairs, will provide attendees with a comprehensive understanding of the EU decision making process, and enable them to engage with and navigate the EU bureaucracy effectively. It will be delivered by Lucinda Creighton, former Minister for European Affairs and now CEO of Vulcan Consulting.

PRII CEO John Carroll said “To protect their interests, Irish companies need to be regularly monitoring Brexit developments and know how to appropriately engage with decision makers in Dublin and Brussels when circumstance require.

Some Irish communications professionals are already engaged in that work, but many more have flagged to us the need for specific training in how to engage on the European level.

We are delighted to announce this course which will commence on April 8th. In Lucinda Creighton, we have a hugely qualified and authoritative course director, someone who has massive practical experience of European policy making, but also knows how to share that knowledge.”

Lucinda Creighton said “The European Union policy making process can be incredibly difficult to understand. Whatever comes from the Brexit negotiations – and nobody yet knows what that will be - will have profound implications for nearly all Irish companies and organisations. I am looking forward to being able to share my expertise and help Irish communications professionals better understand the EU and how to appropriately engage and influence that decision making process.”


The PRII Certificate in European Public Affairs commences on Saturday April 8th and runs over four full, non-consecutive Saturdays in April and May. Full details are available here. To ensure the best possible learning experience, numbers on this course are capped at 14.


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