PRII Members eligible to enter first ever Irish Young Cannes Lions PR Competition


The Public Relations Institute of Ireland (PRII) is pleased to announce that it, in conjunction with the Public Relations Consultants Association (PRCA), is sponsoring the first ever Young Cannes Lion PR competition for Ireland. This competition is being run by Institute of Advertising Practitioners in Ireland (IAPI), the Cannes Lions Official representative in Ireland.

The Cannes Lions Festival is well known as the world’s most prestigious creative communications festival. Reflecting the ever increasing creativity being demonstrated by PR professionals, there is a strong public relations element to the Cannes Lions with specific PR competitions.  

A major part of the Cannes programme is the Young Lions. The Young Lions brings together the winners of national competitions in seven categories: PR, social media, print, media, film, design and a special category for Young Marketers. This year, for the first time ever, there will be an Irish competition for the PR category.

The winning team of the PR category will compete in the Young Lions PR competition in Cannes, and will have their flights Dublin-Nice, a full week’s delegate pass, invites to the gala evenings, and hotel accommodation in Cannes all provided for.

This is an amazing opportunity for two young PR professionals to represent their country and potentially win the Young Cannes Lions PR award, a globally recognised accolade.

The competition is entered by teams of two, both of whom must be 30 or under (born on or after 25 June 1986) and both must be working in the same PR consultancy. One of the two entrants must be a member of the PRII, or the team must be from a PRCA or IAPI agency. Full terms and conditions are available here.

For those interested in entering, there will be a special briefing session next week.

  • Date: Wednesday 15th February.  
  • Time: The PR competition briefing starts at 11am with registration from 10:30am
  • Venue: Lighthouse Cinema,  Smithfield, Dublin 7

The session covers key topics such as what it takes to win a PR Young Lion award and the judging process. The brief is being set by Jigsaw, a youth mental health charity. Mike Mansfield, Head of Communications at Jigsaw will give an overview of Jigsaw’s work at the event.

Attendance at the briefing is free, but you are required to register which can be done here.

For those that cannot attend, the PRII will be tweeting from the event and will be providing more details through the Digest over the next two weeks.

Following the briefing session, teams will have three weeks to submit their entry with the deadline being Wednesday, March 8.

The winning entrant will receive training from the PRII and PRCA to ensure that whoever is selected represents Ireland to the greatest extent possible. At Cannes itself, the national teams only receive 24 hours notice of the brief in advance of pitching it to judges.

The winners will be required to report back on Cannes to the broader PRII membership and will participate in a joint PRII/PRCA event on this in the latter half of 2017.

This is an amazing opportunity for a young PR professional to compete on the global stage. Only once before has an Irish team competed in the Young Lions PR:

“I competed in the PR Young Lions back in 2014 with Niamh O’Keeffe, the first and last team from Ireland to do so. It was a great experience, not just the competition element but also being in Cannes for the week, seeing and hearing about the most creative communications campaigns worldwide. It’s a great place to be inspired by what an effective communications marketing programme can do for brands. Competing in the PR Young Lions is a once in a lifetime opportunity that I would encourage anyone who is eligible to go for.”

Martyn Rosney, MPRII, Account Director, Edelman.

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