54% of executives believe that their Board members lack the understanding and tools to effectively oversee opportunities and risks to corporate reputation, according to a new study ‘Reputation Governance: A Growing Boardroom Challenge’ which included 50 companies in Ireland by ReputationInc.
85% of executives agree that managing reputation is more important and challenging today than in the past.
90% of respondents claim that reputation measurement isn’t built into performance evaluation of the leadership team.
Of those executives surveyed in Dublin, 38% said that their organisation didn’t have a clear understanding of how its image and brand reputation is perceived amongst its internal and external stakeholders. 34% believe that their Board doesn’t have the appropriate processes in place to respond in the event of a reputational risk.
The top reasons corporate governance frameworks fail, according to the report are:
Thank you for your interest in the PRII Media Sourcebook which is available to full PRII members (MPRII & FPRII) and Life Fellows of the Institute. Affiliate, Associate and Student members of the PRII may purchase discounted access to this online edition.
Thank you for your interest, this resource is available to PRII Members only. To learn about the full range of membership benefits please click the button below.