Coffee: From Superfood to Crisis and Back Again - Bill Murray at PRII Conference 2017

Coffee’s “healthy” reputation has been growing steadily as science has gotten more precise – all of which was jeopardized last year when the World Health Organization’s International Agency for Research on Cancer conducted a “review” of coffee.

  • How did the industry respond to this threat?
  • And why did the US coffee trade organization hire an Irish firm to lead its work on this crucial matter? 

At the PRII Annual Conference on October 19th you will hear from Bill Murray , President of the US National Coffee Association – who formerly served as CEO of the US Public Relations Society of America – as he provides insights into the issue, decisions, and strategies surrounding this threat to America’s favourite beverage.
About Bill Murray:

William “Bill” Murray is President & CEO of the National Coffee Association (NCA), the trade group representing all industry segments, with a membership representing over 90% of U.S. coffee commerce. Previously, he served as CEO of the Public Relations Society of America (PRSA), a 32,000 member organization representing U.S. public relations professionals; and, he served for over 20 years as Executive Vice President and Co-Chief Operating Officer of the Motion Picture Association of America (MPAA), a trade association representing major global audiovisual companies.

Crisis and Creativity: PR’s Response to a World in Chassis - the PRII Annual Conference 2017 takes place on October 19th.

Topics will include creativity in PR, communicating with key demographics, future PR skills needs, how PR agencies are evolving, managing transparency and crisis planning. 

Early Bird Tickets are available until August 31st as follows:
  • PRII Members  - €225
  • Non-Members - €325

Book here to avail of these special rates.

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