PR & Communications Executive
National Dairy Council
About Us
The National Dairy Council (NDC) is a farmer-funded representative body championing dairy as a vital part of Ireland’s sustainable food system, a cornerstone of a balanced diet, and a key contributor to our social and economic wellbeing.
Our mission is to:
- Foster a positive public perception of dairy farming.
- Celebrate dairy consumption in line with the national dietary guidelines.
Key Responsibilities in this role will include:
Public Relations & Media
- Assist in planning and executing PR campaigns focused on sustainability, health, and dairy’s positive story.
- Manage day-to-day media relations, including press releases and media list,s in collaboration with our PR agency.
- Draft messaging for key events, launches, campaigns and topical issues.
- Monitor media coverage and produce regular PR performance/sentiment reports.
- Support event management and press opportunities.
Communications & Content
- Draft and edit compelling content for press releases, newsletters, and website updates.
- Ensure consistent messaging across all platforms.
- Help coordinate photography, videography, and storytelling assets that showcase Ireland's dairy sector.
- Maintain and optimise NDC’s digital platforms (NDC website, YouTube, social media).
- Manage media-related subscriptions and renewals.
Marketing, Campaign & Event Support
- Collaborate with the marketing team to align PR activity with wider consumer campaigns.
- Support influencer and ambassador programmes.
- Contribute to digital and social media content development.
- Provide hands-on support at consumer, school, and farmer events to ensure strong brand representation.
- Develop email marketing content to engage consumers and farmers and grow segmented databases via Mailchimp.
Internal & Stakeholder Communications
- Support internal updates and communications to NDC members and partners.
- Assist in preparing stakeholder reports, presentations, and materials.
Skills & Experience
- Degree in Communications, PR, Marketing, or related field.
- 2–3 years’ experience in PR, communications, or marketing (agency or in-house).
- Excellent writing, editing, and storytelling skills.
- Strong project management and multitasking abilities.
- Experience working with media and influencers.
- Knowledge of agriculture, food, nutrition, or sustainability (a plus).
- Proficiency in digital platforms, CMS (WordPress), and email tools (Mailchimp, HubSpot).
- Detail-oriented with a proactive, can-do attitude.
- Full clean driving license and access to transport (occasional travel required).
- Must be eligible to work in Ireland.
Please submit all applications to [email protected]. Please note that only applications to this e-mail address will be accepted. No applications directly to NDC will be accepted.