The question of what makes a good feature is at the forefront of many public relations professionals minds. Therefore on September 21^st, 2016 the PRII held a panel discussion on this  topic. The panel consisted of:

• Barbara Fitzgerald, News Editor, RTÉ Current Affairs and News;
• Paddy McKenna, Editor of Joe.ie;
• Linda Maher, Weekend Features Editor at the Irish Daily Mail and Editor of its Saturday YOU magazine; and
• Shauna O'Halloran, Editor of Irish Tatler.