PRII Annual Conference 2018 - #PRIIConf18

Past, Present & Future
A Mature Profession Looks Forward

The 2018 PRII Annual Conference will take place on Thursday, 29 November in the Radisson Blu Hotel, Golden Lane, Dublin 8. 

In celebrating 65 years since the PRII was founded this year's conference will mark the contribution PR and communications has made over those years to Irish economic, social, cultural and political life. 

Start Date 29 November 2018
Venue Radisson Blu Hotel, Golden Lane, Dublin 8
Fees PRII Members €295
Fees PRII Non-members €395

The theme of this year’s conference is ‘Past, Present & Future: A Mature Profession Looks Forward’.

To mark and celebrate the 65th anniversary of the founding of the PRII the conference will explore the development of PR in Ireland, acknowledging the longevity of the profession, its place as a key management function, and its contribution to economic, social and cultural activity in Ireland over the decades.

National and international speakers will look at current best practice in communications, building on case studies of recent successful campaigns including 'grassroots' campaigns and these will be complimented by a discussion of the fundamental tenets of good PR practice.

The conference will also look to the future with a discussion on emerging trends in technology;  how the stakeholder landscape is changing and impacting on PR practice; legislative developments; and increased regulation.

Setting the context for how the profession has and continues to build the fabric of Irish society and industry, this year's PRII Conference will commence with a keynote address from Martin Shanahan, Chief Executive, IDA. 

Following this, the morning session focuses on the Future with a look at technology and AI in communication and a case study "A new emerging technology: Strategic Communications for Blockchain," will be presented by Emma Walker, MD, Wachsman.

There will be a session specifically on how the landscape continues to change, and importantly for attendees, how that is impacting on a PR professional's daily work. 

For the view from the other side of the communications fence, Niall McGarry, founder, Maximum Media, will be joining us to discuss how developments in technology and media consumption have affected the environment in which the PR professional is working.

A panel of Seamus Dooley, Irish Secretary NUJSamantha McCaughran, Business Editor, Sunday Independent; John Purcell CEO, KCLR96FM and Chairman, Independent Broadcasters Ireland; and Johnny O’Hanlon, Local Ireland will also discuss how the media landscape continues to change.

The programme for the day is as follows:

08:45   Conference open – registration, networking breakfast
09:30   Welcome – PRII President, Cian Connaughton, MPRII 

Key Note Address

Martin Shanahan, CEO, IDA

Morning Session: The Future of PR: All Change

The Emergence of the Chief Reputation Officer
Ben Burton, MPRII, Drury | PN
Technology, AI & The Practice of PR
Paul Conneally, LiveTiles
Strategic Communications for Blockchain
Emma Walker, MPRII, MD, Wachsman

Mid-Morning Session: The Present of PR: Right Here, Right Now

The Corporate & The Community 
Liam Reid, Corporate Relations Director, Diageo

PANEL: How the Media Landscape is Changing 

  • Seamus Dooley, NUJ;
  • Samantha McCaughran, Business Editor, Sunday Independent;
  • John Purcell CEO,KCLR96FM and Chairman, Independent Broadcasters Ireland; and
  • Johnny O’Hanlon, Local Ireland  

Niall McGarry, Maximum Media, in conversation with MC Sarah Carey
Anna McHugh, FPRII, An Post; Laurie Mannix, FPRII, MKC; and Martina Quinn, MPRII, Alice PR, along with other members will discuss how, in ever-changing landscapes and emerging platforms, PR continues to adapt

Networking Lunch

Afternoon Session: The Past of PR – 65 Years of Output & Outcomes

The Story of 65 Years of PRII
Dr. Martina Byrne, CEO
ESB and Public Relations: Communicating a Brighter Future
Pat O’Doherty, Chief Executive, ESB
The Smoke-Free Workplace: A Global Leader  
Valerie Robinson, FPRII
Fellows’ Reflections
A panel reflects on what they have heard during #PRCONF18 and debate how PR has contributed to the fabric of Irish business and society. 

Click on the Book Now button below to reserve your place at this year's PRII Conference.


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