PRII Conference 2021 - Key Issues For Communications Advisors

#PRIIConf21 Early Bird Ticket Offer ENDS Friday 22 October

  • Members €175 (Full price = €210)
  • Non-Members €245 (Full price = €280)

The only annual Conference in Ireland dedicated to those working in public relations and communications, the PRII National Annual Conference 2021, will take place on the morning of Wednesday 10 November and the afternoon of Thursday 11 November. The theme is  ‘Key Issues For Communications Advisors’ and the focus will be on important issues that have taken a back seat over the past eighteen months but that are bound to influence and impact the work of public relations and strategic communications advisors in the near future.  It will identify current and future issues so you can keep calm and communicate - no matter what’s ahead for the Irish economy, society, environment, cultural and political life. 

Sponsored by Truehawk Media.

Start Date 10 November 2021
Venue Online, Virtual Conference
Fees PRII Members €210
Fees PRII Non-members €280
  • We are delighted to reveal that Danny McCoy, CEO, Ibec will deliver the opening keynote on 10 November and that our special guest speaker on 11 November will be Professor Brian MacCraith, Chair, High Level Task Force on COVID-19 Vaccination and Chair, Future of Media Commission.






DAY ONE:  10 November 9am – 1pm


Welcome address: PRII President, Padraig McKeon, FPRII


SESSION ONE: Supporting Economic Recovery

Opening Keynote: Danny McCoy, CEO, Ibec
Panel Discussion: How can practitioners contribute to the recovery of the Irish economy? What are the challenges facing organisations and how can we best counsel them?

  • James Dunny, Director, External Communications, Kerry Group
  • Ray Gordon, founding Director and MD, Gordon MRM
  • Maeve Whooley, Chief Marketing Officer, Irish Small & Medium Size Enterprises


SESSION TWO: Environmental, Social and Governance Purpose (ESGP)

Covid, the climate crisis, COP26, and global social justice movements have pushed ESGP higher on the agenda of shareholders and stakeholders. It’s been said if an organisation is not in control of its ESGP strategies and story, then there is an opening for someone else to control them.
Jeremy Cohen, Partner, Blurred UK, will address the opportunities - and risks - for public relations advisors. 

Two Irish Cases Studies:  ESGP in practice, including John MacNamara, Head of Regulatory Affairs at Bord na Móna.


SESSION THREE: Measurement and Evaluation of Integrated campaigns

Increasingly, those working in agency and in-house are engaged in integrated campaigns involving a strategic mix of Paid, Earned, Social and Owned channels (PESO).
Orla Graham, Account Director, CARMA, is an expert in designing measurement and evaluation frameworks. CARMA is a global organisation that helps their clients capture, monitor, analyse and interpret content and data to support decision making.


DAY TWO: 11 November 2pm – 5:30pm


SESSION FOUR: Special Guest Interview

Professor Brian MacCraith, Chair, High Level Task Force on COVID19 Vaccination and Chair, Future of Media Commission, talks to Padraig McKeon, FPRII


SESSION FIVE:  New Ways of Working for the PR Sector


The future of work – opportunities and challenges ahead for professional services

Peter Cosgrove, who leads Futurewise, is an expert on future trends and the future of work.

Recruitment in PR: Diversity and how to make a start
Rohan Shah will talk about his experience of recruiting for diverse teams in public relations. Rohan co-founded Reuben Sinclair & RS-Engage Talent Management Consultancy for PR, Marketing, Sales & Digital professionals.
How environmental movements are influencing PR programmes and work practices.

Laura Wall, Thinkhouse, is working with the agency’s PLANET initiative to accelerate and support the response of brands, businesses, and organisations to global challenges from climate to health.


SESSION SIX: The Future of Sport Sponsorship

Presentation by Dr David Butler, Director, Centre for Sports Economics and Law, University College Cork

Followed by Panel Discussion hosted by Rob Hartnett, CEO, Sport for Business

  • Peter McKenna, Stadium and Commercial Director, GAA
  • Sarah O’Connor, Head of Sport, Wilson Hartnell & former CEO, Irish Sport Federation
  • Kelli O’Keeffe, MD, Specialist in Sports PR & Commercial Strategies, Teneo

Closing address: CEO, PRII, Dr Martina Byrne

Truehawk Media, Ireland’s experts in media monitoring, research and analysis services across: Press, Broadcast, Online and Social, is the official sponsor of the 2021 PRII Annual Conference.


EXTRA Special Offer for Independent, Freelance or Sole Trader PRII members, or those working for a registered charity: Full members, up to date with their membership fees by 29 October, can avail NOT ONLY of the 10% early payment membership discount BUT ALSO the Early Bird Conference rate up until 1 November.  Pay by Direct Debit and get membership and conference for €46.30 per month for 10 months. For full details please contact Loading....

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