|Start Date||10 November 2021|
|Venue||Online, Virtual Conference|
|Fees PRII Members||€210|
|Fees PRII Non-members||€280|
Welcome address: PRII President, Padraig McKeon, FPRII
Opening Keynote: Danny McCoy, CEO, Ibec
Panel Discussion: How can practitioners contribute to the recovery of the Irish economy? What are the challenges facing organisations and how can we best counsel them?
Covid, the climate crisis, COP26, and global social justice movements have pushed ESGP higher on the agenda of shareholders and stakeholders. It’s been said if an organisation is not in control of its ESGP strategies and story, then there is an opening for someone else to control them.
Jeremy Cohen, Partner, Blurred UK, will address the opportunities - and risks - for public relations advisors.
Two Irish Cases Studies: ESGP in practice, including John MacNamara, Head of Regulatory Affairs at Bord na Móna.
Increasingly, those working in agency and in-house are engaged in integrated campaigns involving a strategic mix of Paid, Earned, Social and Owned channels (PESO).
Orla Graham, Account Director, CARMA, is an expert in designing measurement and evaluation frameworks. CARMA is a global organisation that helps their clients capture, monitor, analyse and interpret content and data to support decision making.
Professor Brian MacCraith, Chair, High Level Task Force on COVID19 Vaccination and Chair, Future of Media Commission, talks to Padraig McKeon, FPRII
The future of work – opportunities and challenges ahead for professional services
Peter Cosgrove, who leads Futurewise, is an expert on future trends and the future of work.
Recruitment in PR: Diversity and how to make a start
Rohan Shah will talk about his experience of recruiting for diverse teams in public relations. Rohan co-founded Reuben Sinclair & RS-Engage Talent Management Consultancy for PR, Marketing, Sales & Digital professionals.
How environmental movements are influencing PR programmes and work practices.
Laura Wall, Thinkhouse, is working with the agency’s PLANET initiative to accelerate and support the response of brands, businesses, and organisations to global challenges from climate to health.
Presentation by Dr David Butler, Director, Centre for Sports Economics and Law, University College Cork
Followed by Panel Discussion hosted by Rob Hartnett, CEO, Sport for Business
Closing address: CEO, PRII, Dr Martina Byrne
EXTRA Special Offer for Independent, Freelance or Sole Trader PRII members, or those working for a registered charity: Full members, up to date with their membership fees by 29 October, can avail NOT ONLY of the 10% early payment membership discount BUT ALSO the Early Bird Conference rate up until 1 November. Pay by Direct Debit and get membership and conference for €46.30 per month for 10 months. For full details please contact Loading....
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