Free Members Event: Artificial Intelligence and PR Expert Briefing - 21 June

Join us for our Free Members’ Event on 21 June at 4 pm in the ESB Head Office about AI: the opportunity and impact for PR practice with keynote speaker Andrew Bruce Smith, specialist digital PR trainer and consultant.
Start Date 21 June 2023
Venue ESB Head Office, 7 Fitzwilliam Street Lower, Dublin 2, D02 KT92.
Fees PRII Members €0

AI: the opportunity and impact for PR practice is the featured topic.

We’re delighted also to confirm our keynote speaker is Andrew Bruce Smith, specialist digital PR trainer and consultant (pictured).

With a career spanning 38 years, Andrew has developed and implemented highly successful strategic digital communications programmes for some of the world’s biggest brands including IBM, CapGemini, Apple and Checkpoint. He is a Fellow of the UK Chartered Institute of Public Relations and Chair of its AI in PR panel.

Earlier this year he co-authored a really informative report on AI tools and the impact on PR practice for the CIPR (UK). In 2018, Andrew was cited by CIPR as “one of PR's greatest thinkers.”  

He is currently a trainer and consultant in social media, analytics, SEO and digital marketing for the CIPR, PRCA (UK), the Media Trust, the Incorporated Society of British Advertisers. He has consulted for NATO, the UK Department of Environment, the NHS, Specsavers, Sky, Jaguar Land Rover, Disney and many others.

Registrations are now open and members can register for free at the Book Now button at the bottom of this page.

While the event is free we expect a lot of interest so places will be allocated on a first-come, first-served, basis.

This special Member’s briefing is part of the PRII 70th Anniversary celebrations.

Our thanks to the ESB for its support in hosting this event. The ESB was the first organisation in Ireland to employ a public relations officer. That PRO, Ned Lawler, went on to co-found the PRII seventy years ago this year.


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