CSR – Communicating & Leading through a Crisis

Start Date 9 October 2020
Venue Online, Webinar
Fees PRII Members €0

There are evermore expectations on organisations, leaders and communicators to behave in commercial and socially responsible ways. Consumers and stakeholders more often expect organisations and corporate leaders to take a stance on key social issues, be that the climate crisis, diversity and equality, or worker exploitation.

While it might have been expected that organisations would have engaged less in CSR or other philanthropic activities during the current pandemic, the reality is quite the reverse, as unprecedented levels of socially responsible behavior have been seen by companies around the world. Ranging from audio book providers offering free titles to children and students; Internet providers boosting speeds and lifting data limits, and fair usage policies allowing access to healthcare and educational resource websites; Distilleries pivoting operations to produce hand sanitiser.

We are delighted that Dr. Tanusree Jain, an Assistant Professor of Ethical Business at Trinity Business School will share her recent research and observations in this whole area with PRII members on Friday, 9 October at 1pm.

Dr. Jain holds a PhD in Management Sciences from ESADE Business School (Spain) in CSR and Corporate Governance and is actively involved in research on the areas of: governance of corporate responsibility; corporate misconduct; women on corporate boards; and corporate political strategies and transnational governance. Her research draws on insights from multiple disciplines, including management, sociology, political science, law, behavioral sciences, and gender studies.

Her most recent work ‘Leading in a Troubled World: Lessons from COVID-19’ appeared in the California Management Review in August. It looks the leadership challenges the COVID-19 pandemic has created for organisations, but also the unique opportunities that have arisen. Allowing companies and their leaders overcome “boundaries of distance, operates at multiples levels of the organization and embraces stakeholder interests that holistically span a variety of considerations”.

Join us online on October 9 to find out more about reputation and CSR, and it’s value to communications and leadership in general, as well as during crisis.

Already a member? Click here to login and book.

Join Today

Get the latest PR news

Restricted Access

Thank you for your interest in the PRII Media Sourcebook which is available to full PRII members (MPRII & FPRII) and Life Fellows of the Institute. Affiliate, Associate and Student members of the PRII may purchase discounted access to this online edition.

Read More

Restricted Access

Thank you for your interest, this resource is available to PRII Members only. To learn about the full range of membership benefits please click the button below.

Learn More