|Start Date||22 May 2018|
|Course Dates||22 May 2018|
Leading creativity expert, author of ‘Creativity in Public Relations’ and CIPR Innovation & Creativity Toolkit.
|Venue||Clayton Hotel Burlington Road, Leeson Street Upper, D.4|
|Fees PRII Members||€295|
|Fees PRII Non-members||€395|
Powerful stories and narratives are at the heart of outstanding communications and strategies. PR and communications practitioners now need to move away from being just ‘news storytellers’. They need to understand how to create a wider narrative to underpin any strategy and how to create emotional impact in any communication.
‘Storytelling and Corporate Narrative for PR’ will transform the impact and results of your PR activity to achieve a competitive advantage. It will show you how you change the story of your organisation, how to manage corporate narrative, and how to craft, and deliver Storytelling, in any news story, Social Media or Content Marketing campaigns.
The workshop also develops your ‘Story Listening ears’ to identify any narrative existing within a communications. If you want to change behaviour, you need to change the underlying narrative. Discover how great stories are the key to delivering ‘Big Multi Channel Ideas’
This one day workshop will show:
By the end of the day you will have changed how you listen to new information and be more agile in creating profound story narratives for your communications goals and strategies.
The workshop specifically addresses: