Engaging Effectively with Digital Influencers

This workshop will help you manage your engagement with digital influencers to achieve your communications objectives. 

Start Date 17 April 2018
Course Dates 17 April 2018
Presenter Joanne Sweeney-Burke, MPRII
CEO of Digital Training Institute
Venue Clayton Hotel Burlington Road, Upper Leeson Street, D.4
Fees PRII Members €295
Fees PRII Non-members €395

The Digital Age has transformed the business of communications for PR and marketing professionals. In a world where the battle for visibility is based on vanity metrics, community and influence, how do we engage digital influencers? In this practical full day work workshop you will get a blueprint which will guide you through the process of researching, engaging, managing and delivering client results on a digital influencer campaign. 

Learning Outcomes

  • What is digital influence and how do you decide who has digital influence?
  • How to align digital influence with client objectives.
  • Researching and finding influencers for your clients. 
  • Setting goals, expectations and outputs for a digital influencer campaign.
  • How to measure return on influencer investment (ROII)?
  • Digital influencer case studies (Lifestyle, Corporate & Specialist). 


Trainer: Joanne Sweeney-Burke, MPRII

Joanne Sweeney-Burke, MPRII, is CEO of Digital Training Institute and a trainer for Irish Blogger Agency. She is a digital evangelist and helps organisations move easily into the Digital Age with her personalisation, digital marketing, sales and storytelling tactics.

A published author, Joanne shares her knowledge with influencers and entrepreneurs on global stages. She has presented to politicians in the EU Parliament, to educationalists at Twitter Headquarters in San Francisco, global retail brands in the UK and chiefs of police from across the US and Canada in Phoenix, Arizona.

She is a writer for Social Media Examiner, the world’s biggest and most trusted social media website.

Joanne holds 11 academic and professional qualifications including a master degree in journalism and a master degree in public relations. She also holds a postgraduate diploma in public relations and print and broadcast journalism.

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