|Start Date||17 April 2018|
|Course Dates||17 April 2018|
|Presenter||Joanne Sweeney-Burke, MPRII
CEO of Digital Training Institute
|Venue||Clayton Hotel Burlington Road, Upper Leeson Street, D.4|
|Fees PRII Members||€295|
|Fees PRII Non-members||€395|
The Digital Age has transformed the business of communications for PR and marketing professionals. In a world where the battle for visibility is based on vanity metrics, community and influence, how do we engage digital influencers? In this practical full day work workshop you will get a blueprint which will guide you through the process of researching, engaging, managing and delivering client results on a digital influencer campaign.
Joanne Sweeney-Burke, MPRII, is CEO of Digital Training Institute and a trainer for Irish Blogger Agency. She is a digital evangelist and helps organisations move easily into the Digital Age with her personalisation, digital marketing, sales and storytelling tactics.
A published author, Joanne shares her knowledge with influencers and entrepreneurs on global stages. She has presented to politicians in the EU Parliament, to educationalists at Twitter Headquarters in San Francisco, global retail brands in the UK and chiefs of police from across the US and Canada in Phoenix, Arizona.
She is a writer for Social Media Examiner, the world’s biggest and most trusted social media website.
Joanne holds 11 academic and professional qualifications including a master degree in journalism and a master degree in public relations. She also holds a postgraduate diploma in public relations and print and broadcast journalism.book now