| Start Date | 9 November 2017 |
|---|---|
| Venue | HEINEKEN Ireland, Murphy Brewery, Leitrim Street, Cork, Ireland |
| Fees PRII Members | €0 |
| Fees PRII Non-members | €40 |
The evening will see the case study presentation of the 2017 Awards for Excellence in PR winning campaign HEINEKEN CONNECTS to be followed by a panel discussion and Q&A.
HEINEKEN CONNECTS is a game changing Internal Communications framework which delivered business value by embedding the company vision and strategy across the organisation.
The genesis of the project dates back to 2015, when after a company conference it became apparent that there was a gap between the Management Team and the rest of the organisation knowing, understanding and living the company vision. The organisation needed a strategy, framework and channels to deliver its objectives and to utilise Internal Communications is the key enabler for the company developing.
The framework developed was a simple but comprehensive 4 step process starting with the business need to INFORM, ENGAGE and INSPIRE employees to play an active role in achieving the company vision.
This event is being kindly hosted by Heineken in their Leitrim Street offices and will take place from 5pm.
The event is free to PRII Members and €40 to non-members.
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