|Start Date||7 November 2019|
7 November 2019
28 November 2019
16 January 2020
6 February 2020
|Presenter||Dr Karl Anderson
Communications consultant, lecturer & trainer, former strategic communications adviser to the CEO of the HSE. Supplemented by contributions from sectoral guest speakers.
|Venue||PRII Offices, 84 Merrion Sq., D2|
Communications Officers working in the public sector have a uniquely challenging role, working to meet the expectations of colleagues, stakeholders, service clients, the wider public and the media, they have to balance a complex set of demands.
This course is designed for communicators working in government departments, public agencies or semi-state organisations. Anyone working in a Public Relations or communications function (both external and internal) in this sector.
This programme will provide you with;
This course is delivered over four days and by a combination of classroom time, home study and examination by written assessment covering the following:
The course will look in depth at:
Communication Strategy and PR Campaigns
Measurement and Evaluation
Working with the media
Classroom sessions are intensive and participative and will include a variety of approaches including lectures, group discussions and practical exercises. Designed to be highly interactive, participants will be encouraged to share their experiences and question presenters. Guest speakers will share their practical experience of working in public sector communications, media relations, managing campaigns (including social media) and communications strategy development.
Courses are taught by a combination of intensive and participative classroom sessions which include a variety of approaches including lectures, group discussion and practical exercises / case studies, along with personal study.
Teaching takes place between 9.30am – 4.30pm on Thursday 7 and 28 November 2019 and Thursday 16 January and 6 February 2020.
Classes are supplemented by contributions from sectoral guest speakers who share their expertise and practical experience of the issues touched on in lectures.
Participants are encouraged to share their experiences and question presenters and guest speakers.
Assessment & Accreditation:
Participants are encouraged to apply learning from the readings, modules and discussions and show how these apply to their own work situation and public sector communications challenges.
Final assessment for this course is comprised of two elements:
This assessment must be completed and submitted six weeks after completion of the course.
This course is accredited by the Public Relations Institute of Ireland - the professional body for communications and PR in Ireland.
The PRII Certificate in Strategic Public Sector Communications will be awarded on successful completion of the course assessments.