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Understanding the picture editor's mindset
Sorry we are currently not accepting bookings for this course.
Date:08 Feb 2010
Presenter:Mary McCullough & Peter Thursfield
Venue: Dublin Chamber of Commerce
Understanding the picture editor's mindset
Clichéd it may be, but for the majority of PR professionals a picture is still worth a thousand words. Nonetheless, ensuring that your photograph communicates the right message and simultaneously grabs a picture editor's attention is not easily achieved without a clear understanding of how professional photographers and press bureaus work - both together and separately.
Designed for PR practitioners at all levels who want to get behind the thinking, the technology and the methodsinvolved in securing a good photo opportunity, this half-day workshop is an essential insight into the relationship that exists between press and corporate photographer.
In two distinct sections covering the press and agency angles, this course examines:
- Principles of good photography
- The path from photo-call to press
- Understanding what gets printed and why
- Individual requirements of broadsheet and tabloid media
- Planning your corporate photo-shoot and briefing the photographer
- Determining concepts and choosing props, venues and models
- Pricing the shoot
- Working on location with your photographer
- Syndicating your photographs
- What happens next? Copyright and the post-event process.
The presenters
Mary McCullough, L.I.P.P.A, studied professional photography for five years before embarking on a career in the photographic industry that now spans two decades. She has worked behind the camera as a portrait, fashion and wedding photographer and is currently Special Projects Director at Fennell Photography - Ireland's largest photographic agency.
Peter Thursfield was raised in the north-east of England where he began taking photographs at the age of 12. He spent a short while in commercial photography, working on a P&O cruise liner, before taking up photojournalism as a career. After two years freelancing in London he returned to his native north-east to work as a staff photographer with a large group of regional newspapers based in Newcastle. Following this he joined The Irish Times and became the paper's picture editor in 2001.
Fees
PRII members
€230
Non-members
€335