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New media in PR and communications strategies
Sorry we are currently not accepting bookings for this course.
Date:06 Nov 2008
Presenter:Neville Hobson, ABC
Venue: Dublin Chamber of Commerce
New media in PR and communications strategies
The growth of communications over the internet coupled with the arrival of new tools and techniques are changing the way PR professionals work with the media, as well as with clients, team members and other key audiences.
This workshop provides you with the practical information and advice you need to use new media to enhance the overall success of your communications programmes. Topics include:
- The social media ecosystem explained
- Where social media fits in the business world
- Trust, transparency and authenticity: Drivers for enhancing reputation and corporate responsibility
- Monitoring the blogosphere and social networks for your clients and your organisation
- Leveraging the seismic shifts in behaviours and trust.
Attend this one-day workshop and:
- Discover the reasons why social media is your key to genuine engagement with customers, employees and other stakeholders
- See how social media can complement and enhance your PR and marketing objectives
- Get practical advice on which technologies to use
- Learn from real-world case studies and examples of technology in action
- Take away real solutions you can apply immediately in your workplace.
The presenter
Neville Hobson, ABC, is a communicator, blogger, podcaster and Second Life explorer, one of the leading European early adopters and influencers in social media communication for business.
He is an accredited communications practitioner with over 25 years' experience in public and media relations, marketing, employee, compensation and benefits communications, as well as investor and financial relations communications.
Throughout his career, Neville has been a passionate advocate for new and emerging technology tools and channels and how they can be deployed as highly-effective agents of change in better aligning organisational needs with the marketplace and the needs of employees, customers and other stakeholders.
Fees
PRII members
€€385
Non-members
€€520